Category: Google My Business

When I was growing up, your first email address was a rite of passage (I see you, smileygirl747 and thegrouchy1). Today, it’s simply a necessity for many daily activities. Need a free email address? There are dozens of free email service providers available that offer security, ample storage space, and accessibility on both your mobile…

Social media metrics allow you to track every detail of your social media performance. This is great for honing your strategy, but it can also lead to information overload because there are so many metrics and graphs to choose from. To help narrow down your social media reporting to the most important data, we’ve selected…

Short-form video is revolutionizing the way that businesses approach primary lead generation. But do you know why — and how to apply it to your marketing strategy? When HubSpot started growing back in the early 2000s, the core strategy for primary lead generation was organic search optimization. It worked incredibly well for HubSpot (and many…

In a Mint Mobile commercial, Ryan Reynolds reads from a script written entirely by ChatGPT. His prompt was simple (include a joke, curse word, mention the holiday promo in his voice), but he calls the results “compelling” but also “mildly terrifying.” I think the ad is a great example of one of the many ways…

Last week, the judge in the Google antitrust trial ruled that the company has illegally monopolized web search. Legal and tech experts are calling it a historic win for the Department of Justice and a sign of even bigger upheavals to come for search and big tech. But what does the ruling portend for those…

Are you a Feed-commitment-phobe? Do you love stickers and gifs? Or perhaps you’re just a super savvy and charming marketing professional or content creator. Either way, Instagram Stories are most definitely for you. Instagram Stories have all kinds of built-in tools and functionalities. But they can be tricky to find and even trickier to use….

When I first started my small business, the thought of advertising seemed daunting. With a limited budget, I couldn’t fathom spending thousands on TV commercials or ad campaigns. But over the years, I‘ve discovered that effective advertising doesn’t always require a hefty price tag. In fact, some of the most impactful strategies I’ve used were…

One of the most underrated skills you can have as a marketer is marketing research — which is great news for this unapologetic cyber sleuth. From brand design and product development to buyer personas and competitive analysis, I’ve researched a number of initiatives in my decade-long marketing career. And let me tell you: having the…