Coming up with a good TikTok username is pretty tricky when there are another 2 billion-ish people who have already claimed theirs (annoying). But if you’re drawing a blank for TikTok username ideas, you’re exactly where you need to be....
Category: Google My Business
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How to Write a Creative Brief in 11 Simple Steps [Examples + Templates]
It’s no wonder marketers love creative briefs: A good one sets you up for success with a high-level game plan and a clear objective. A creative brief is a roadmap that takes a project from ideation to completion. It ensures...
How to get verified on Facebook: Updated 2025 guide
Authenticity is key on social media. But it can also be elusive. Knowing how to get verified on Facebook is critical for both individuals and brands looking to show that they are the real deal on the world’s largest social...
How to Nail B2B Marketing in 2025 [+ Pro Tips, Tactics, & New Data]
Effective B2B marketing is challenging to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy. However, the biggest determinant of effective marketing is your audience. That includes whether...
How to Build Your First Marketing Strategy: Steps & Secrets I Teach My Clients
As a marketer who’s been in the business, I’ve noticed something interesting: when people think of “marketing,” they often picture those flashy Super Bowl commercials or massive Times Square billboards. But marketing is so much more accessible than that. I’ve...
Social media image sizes for all networks [February 2025]
Social media image sizes seem to change constantly. One moment you have the perfect cover page for your account. The next, it’s been resized and looks all pixelated and wrong. It doesn’t help that information about official dimensions and image...
Beyond the Golden Arches: How Two McDonald’s Marketers Win Gen Z
90% of the U.S. population has eaten at a McDonald’s over the past year. Whether a Big Mac is your drunk go-to, or you like to bribe your kids with Happy Meals on long car rides, the point holds: McDonald‘s...
Engagement rate benchmarks and formulas: Q1 2025 update
Your engagement rate is one of the most important metrics for tracking your social media performance. It can reveal audience preferences, guide your content strategy, and help you prove the value of your social marketing work to the people who...
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