Want to know how to get more views on Instagram Reels? You’ve wound up in the right place, friend. We’re breaking down tried-and-true hacks social media managers, creators, and Instagram pros use to get those real Reel gains. Do what the experts do, and you’ll see your views go up in no time. Bonus: Claim…
36 Instagram Story ideas for more engagement in 2025
If growing engagement is your goal, the right Instagram Story ideas will get you there. Instagram is the most-used social media platform for Gen Z (ages 16-26) and continues to rapidly rise in popularity among all ages, now ranking third with 50% of U.S. adults. Plus, Instagram shoppers of all ages spend the most, being…
9 Advertising Trends to Watch in 2025 [New Data + Expert Insights]
Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. In 2024, we saw the expansion of AI in all forms of content, the rise of personalization, and continued use of short-form video. In 2025, advertisers will need to stay on top of trends, or…
What is the Meta Pixel, and how do you make the most of it?
Successful marketers know that data is power. The Meta Pixel is a powerful data-gathering tool that helps marketers understand how Facebook and Instagram impact website sales. It also tells marketers who engages with their websites, making it possible to target those exact people (or lookalike audiences) with ads on Meta platforms. Keep reading to find…
Content Intelligence: How to Use AI to Power Your Content Strategy
When I changed careers from classroom teacher to content writer and editor, I little suspected the AI revolution that was about to take place. In just two years, 74% of marketers are now using AI in their roles. While many questions about AI still remain unanswered, I’ve discovered that content intelligence can be a game-changer…
How to get verified on Instagram in 2025
Getting verified on any platform helps give your account more credibility, making your brand appear more trustworthy. So, if you’re looking to extend that to your Instagram account, you’ve come to the right place. Throughout this article, we’ll teach you how to get verified on Instagram, why it’s so important, and any tips you need…
100+ best TikTok username ideas with free username generator
Coming up with a good TikTok username is pretty tricky when there are another 2 billion-ish people who have already claimed theirs (annoying). But if you’re drawing a blank for TikTok username ideas, you’re exactly where you need to be. You’re safe here. You’re a distinct and beautiful snowflake, and you can find a creative…
How to Write a Creative Brief in 11 Simple Steps [Examples + Templates]
It’s no wonder marketers love creative briefs: A good one sets you up for success with a high-level game plan and a clear objective. A creative brief is a roadmap that takes a project from ideation to completion. It ensures that the project’s scope, timeline, key stakeholders, and purpose are communicated clearly. The creative brief…