Category: Google My Business

As a marketing strategist for over a decade, I’ve always been fascinated by what makes people click, engage, and ultimately buy. One framework I keep coming back to is the AIDA model. I saw it work brilliantly while scrolling through Instagram — a Duolingo ad stopped my thumb mid-scroll: The giant green owl mascot doing…

Did you know that the average Instagram post only reaches about 32% of an account’s followers?1 If you’ve ever felt like your content is stuck in a black hole of low engagement, you’re not alone. Many marketers struggle with what we’ll call Low Engagement Fatigue (LEF) —a totally real (and definitely not made-up) social media…

Fueled by the rise of MySpace and a secret Bollywood fandom, I started teaching myself graphic design as a preteen. But thanks to AI image generators, you no longer have to be a lifelong creative like me to turn your ideas into a visual reality. AI image generators can help anyone create visuals that are…

With 2.5 billion active users, YouTube is an undeniably important channel for your marketing efforts. Knowing how to optimize your YouTube descriptions (both channel and video) can help you increase your chances of discoverability and reach more people. As a YouTuber and HubSpot‘s resident creator economy expert, I know a lot about YouTube and how…

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Email marketing isn’t dead—it’s evolving. With an average ROI of $36 for every dollar spent, it remains a marketing powerhouse. But here’s the twist: making your emails more inclusive isn’t just good ethics — it’s good business….

As a marketer, I’m no stranger to ad managers like Google Ads and Meta Ads. However, I was interested to learn that there’s a third option for ad buying: demand-side platforms (DSP). What is a DSP, you ask? These tools are essentially an automated way to purchase and manage your online ads. If you’re like…

Over one billion people use LinkedIn, making it the world’s largest social media platform for professionals. And all those people want to boost professional networking, learn from content creators, and follow thought leaders wherever they go. Using LinkedIn hashtags will help those people find you and your content. But which LinkedIn hashtags do you use?…

Running content strategy for B2B SaaS companies taught me that a digital marketing strategy for startups can’t just copy enterprise playbooks. Content calendars, lead-scoring models, and expensive ABM campaigns? They fell apart when applied to early-stage businesses with tight budgets and small teams. After working with several startups, I’ve seen exactly which scrappy marketing tactics…