Category: Google My Business

When I first started my small business, the thought of advertising seemed daunting. With a limited budget, I couldn’t fathom spending thousands on TV commercials or ad campaigns. But over the years, I‘ve discovered that effective advertising doesn’t always require a hefty price tag. In fact, some of the most impactful strategies I’ve used were…

One of the most underrated skills you can have as a marketer is marketing research — which is great news for this unapologetic cyber sleuth. From brand design and product development to buyer personas and competitive analysis, I’ve researched a number of initiatives in my decade-long marketing career. And let me tell you: having the…

When I first considered different AI SEO tools to try, I was overwhelmed by the options available. A weekend of testing revealed that popular tools weren’t always the best fit for my SEO workflows and processes. I learned that there is no one-size-fits-all solution when you’re looking for the ideal AI SEO tool. The right…

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I started my marketing career as a junior community marketer. I should have been pretty prepared for the job. I’d spent £50,000 on my marketing degree and four years studying. Yet, just a few…

Today, data wrangling is an essential skill in almost every role, making Excel an essential skill. But, the days of lying about your Excel proficiency are over; instead, you can use the best AI tools on the market for Excel. While analysts and data scientists need serious expertise, I’m just someone who regularly has to…

TikTok may get all the buzz, but Facebook is still the most-used social platform in the world… by a long shot. Despite being almost 20 years old, Facebook continues to be an absolute behemoth in the social media world—one that brands and social media marketers can’t afford to ignore. So we’ve pulled together dozens of…

Digital marketing quotes are an invaluable source of insight and direction to help you navigate the challenges and opportunities of the digital landscape. My favorite, “The best marketing doesn’t feel like marketing,” is a quote from Tom Fishburne, the founder and CEO of Marketoonist. This quote reminds me that if done right, marketing should seamlessly…

It may sound weird, but I can’t think of AI media planning without thinking of the 1999 Robin Williams movie Bicentennial Man. OK, fine, I can’t think of artificial intelligence (AI) in general without it coming to mind, but I can explain. The movie follows the “life” of Andrew, a robot purchased to do household…