Category: Google My Business

Engagement rate benchmarks and formulas: Q1 2025 update

Your engagement rate is one of the most important metrics for tracking your social media performance. It can reveal audience preferences, guide your content strategy, and help you prove the value of your social marketing work to the people who control the corporate purse strings. Unfortunately, engagement calculations can seem a little mysterious. Where do…

Jaguar’s Rebrand: Bold Move or Costly Mistake?

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Jaguar’s recent rebrand has people talking, but not in the way most marketers hope for. Gone are the classic cues of British elegance. In their place is minimalism and “modernist exuberance.” Their rebrand campaigns involve cryptic videos,…

What is an Audience Profile? How to Build One and My Favorite Examples

When I think back to the marketing of my childhood (print media, billboards, TV commercials), I can’t believe the marketing power that we have sitting at our fingertips today. Instead of broad-stroke campaigns based on geography, brands are now able to target consumers in unique segments and offer genuinely personalized experiences (with minimal money spent)….

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