I first tested AI tools in 2019 to automate repetitive parts of my workflow. It seemed like the perfect solution: Let the code execute the manual stuff I was too bored to do. However, I quickly discovered hidden costs to...
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How HubSpot’s social team grew their LinkedIn presence by 84% in six months, according to HubSpot’s Director of Social
Welcome to HubSpot's Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry. Over the past few months, you might‘ve noticed a shift in HubSpot’s...
Social media competitor analysis: Free template for 2025
Key Takeaways A social media competitive analysis helps you understand how your brand stacks up against others by looking at strengths, weaknesses, and social strategies — so you can spot growth opportunities, content gaps, and emerging threats. It’s a four-step...
How to create a landing page with high ROI [+ expert and data-backed tips]
As a marketer, I’ve seen it happen time and time again: I land on a product page that’s cluttered, confusing, or just badly designed and I leave immediately. No second chances. Why? Because I know there’s probably another tool or...
Content pillars for social media: Reaching your audience with the content they need
When I first started managing social media for my first brand, I felt like I was constantly throwing spaghetti at the wall. Every day was a scramble to come up with something — anything — to post. Some days it...
13 top social listening tools, plus tips for better insights
Social listening tools are among the most important for any social media marketer to master. Simply put, they provide a vast amount of real-time data about your brand reputation, audience, and competitors. Back in the day, marketers had to dedicate...
The best social media platforms for video content in 2025 [consumer data]
Video is everywhere right now. As a basic Millennial, my video diet mostly consists of YouTube and Instagram, but hop on any social media platform, and I bet you’ll run into a short-form video as you scroll through your feed....
Reddit marketing mistakes to avoid in your social media strategy
Reddit is inherently simple — think old-school internet forums. And despite — or perhaps because of — that simplicity, it can be overwhelming. I can’t tell you how many rabbit holes I’ve found myself surfing down, only to realize I’ve...
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