If I were a creator, one of the first channels I’d explore is YouTube affiliate marketing. Think about it: Whether you’re sharing a tutorial or a product review, you can add affiliate links to every YouTube video description you create. Not only that, but you can also stack multiple links to products you recommend without…
7 Top Social Media Monitoring Tools and Why You Need Them
Tools for social media monitoring are the best way to find out what people are saying about your brand. And also what they’re saying about your product, your competitors, your industry, your Super Bowl ad, your pandemic response, your customer service wait times, your new mascot — basically, anything your audience could possibly have an…
New Photo Trends on Instagram: 2024 Edition
After scrolling through thousands of IG posts (for work, obviously), here’s what we’ve learned about new photo trends on Instagram in 2024: they’re joyfully diverse and absolutely love to contradict each other. New Instagram photo trends include random, blurry photo dumps but also meticulously planned monochrome pics. There are trends that bask in natural sunshine,…
5 Psychological Tactics to Write Better Emails
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I’ve tested 100s of psychological tactics on my email subscribers. In this blog, I reveal the five tactics that actually work. You’ll learn about the email tactic that got one marketer a job at…
How to Sell On Instagram: Easy Guide + Tips for Results in 2024
The mall is out. Shopping on social media is in. And you may not be able to buy a soft pretzel or smell free samples of perfume on Instagram (yet), but IG is making its case for being the go-to sales channel in 2024. Selling on Instagram embraces social shopping, the practice of selling products…
The Ultimate Guide to Content Marketing in 2024
In this guide, I will show how you can use content marketing to attract, educate, engage, and delight your target audience. We’ve applied what you’ll learn for over a decade, causing us to attract millions of monthly visitors to HubSpot.com. Image Source Besides our website content, our practical content marketing approach helps us get millions…
Using Social Media in Education: 10 Can’t-Miss Tips
Social media has revolutionized the way we connect and communicate with each other. And not just in our personal lives. Teachers and administrators have realized the potential of using social media in education. Today, the best educators are embracing social media’s role in the classroom. But if you feel overwhelmed by the possibilities, you’re in…
70 AI Prompt Examples for Marketers to Use in 2024
Garbage in, garbage out. While that’s certainly true of coding, that now applies to marketers who want to make the most of AI. I’ve written dozens of iterations of the same prompt, refining my query until I could strike the right balance. When used right, AI saves me time on routine tasks and sparks my…