They say money makes the (social media) world go round. So whether you’re a freelance social media manager or looking to hire a social freelancer, you need to know how much the going rates are. This article will tell you everything you need to know about freelance social media rates, how to get a freelance…
How to Use LinkedIn for Business [2024 Guide]
LinkedIn is the world’s premier business network, with 875 million users. For brands that want to reach a professional network, strengthen employee advocacy, and position themselves as industry leaders in front of this massive audience, leveraging LinkedIn for Business is essential. But once you’ve created your Company Page, how do you effectively market your business…
19 Facebook Messenger Stats Marketers Must Know in 2024
Facebook Messenger isn’t just a tool for having group chats with your cousins—it’s a powerful communications platform that marketers can use to effectively engage and convert audiences. (All that and there’s stickers? Now that’s an app we can get behind.) With nearly a billion users worldwide, Facebook Messenger is an intriguing platform for businesses to…
How to Do A/B Testing: 15 Steps for the Perfect Split Test
So, you want to discover what truly works for your audience, and you’ve heard about this mythical form of marketing testing. But you have questions like: “What is A/B testing in marketing, anyway?” and “Why does it matter?” Don’t worry! You’ll get all the answers to your burning questions. I’ll even tell you the second…
How to Schedule a YouTube Video: 2024 Guide
Nobody’s out here on YouTube straight up uploading and hitting publish all willy-nilly in 2024. Scheduling YouTube videos helps you keep a consistent content calendar and allows you to publish at the best times for your audience. Effective content planning is the backbone of every content marketing strategy — and scheduling your videos in advance…
2024 Facebook Ad Sizes Cheat Sheet [ALL FORMATS]
Social media platforms are always changing, right? So what’s the best Facebook ad size to use in 2024? The truth is… it depends. Facebook offers four main types of ads: Image Video Carousel Collection Each of these categories has many different placement options, from the main Facebook news feed to Reels video ads and everything…
[SOLVED] Instagram Algorithm Tips for 2024
Keeping up with the Instagram algorithm is a bit like trying to hit a moving target. Just when you think you’ve got it figured out, they go and change it again. On any given day, you’re probably wondering: what’s the best time to post to maximize engagement? Or, how do I get my Instagram Reels…
How to Create an Infographic in Under an Hour — the 2024 Guide [+ Free Templates]
Wouldn’t it be great if creating infographics was as simple as writing text-based blog posts? Usually, it would take a lot of time, effort, and skill to make them — but that doesn’t have to be the case. In fact, with a plethora of tools that make design much more accessible to people without complex…