Category: Google My Business

Maps afford us many benefits.  For example, a treasure map tells us how to get rich. Topographical maps are fun to touch. The world map reminds us that cats rule.     But you may feel a little less fond of website sitemaps. They are not very easy to understand and last I checked, they’re not…

The good news: There are so many ways to make money on social media! The bad news: There are so many ways to make money on social media… Where do you start? Earning a living as a creator is possible with the right strategy and mindset, but it can be overwhelming to figure out how….

Instagram analytics are the foundation of any strong Instagram marketing strategy. All good marketing decisions stem from good data — and there’s plenty of data available to tell you what’s working on Instagram and what’s not, plus inspire some ideas for new strategies you might want to try. Instagram has 1.39 billion users who spend an average…

With an average 200% return on investment, it’s not surprising that Google Ads is one of the most popular—and most competitive—paid advertising channels for businesses large and small. This is reason enough for advertisers to stay on top of their performance, but with our latest benchmark study showing that cost per lead has increased for…

In the last decade, shopping has changed for the better. Social commerce, with features like shoppable content, is about a thousand times more enjoyable than stuffy department stores — which is why we expect the popularity of shoppable content to continue growing. Ecommerce as a whole is projected to make up close to a quarter of…

If you’ve ever wanted George Costanza to roast your dad on Festivus or Chaka Khan to sing you happy birthday, Cameo can make your dreams come true. You probably know Cameo as a platform that allows fans to request celebrity videos, but did you know that you can also use Cameo to grow your business?…

Twitch became popular as a platform for live-streaming video games, but these days, that’s changing. The platform has seen a rapid increase in non-gaming streamers. Brands now have a new opportunity to reach their target audience through Twitch ads. Music streaming, for instance, became one of the most watched streams on Twitch as of 2021,…

Social media algorithms are the backbone of all social networks. They exist to sort the massive volume of content posted every day and show each user the content they are most likely to engage with. In this post, we’ll answer the question of how social media algorithms work. It’s never a good idea to try…