Category: Google My Business

In my agency days, I once woke up at 5:00 am to meet a TV host at my client’s donut shop for a behind-the-scenes first look at their pumpkin-spiced lattes and donuts. (In Indiana, we love our donuts.) The TV...

Founded in 1987 in Austin, Texas, South by Southwest (SXSW) is an annual conference that brings together more than 300,000 professionals in the film, TV, music, education, and tech industries. In 2024 alone, featured speakers include include Jane Fonda, Dwyane...

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? It’s a bit of a tricky one to answer because...

How do you stay ahead of the competition and win on social media? Start with a social media competitive analysis. It will tell you how you stack up against others in your industry, and surface new opportunities as well as...

No offense to personal LinkedIn messages, but company LinkedIn messages are a game changer. Unlike those junky DMs that pile up from guys you went to high school with who now sell questionable nutritional supplements, LinkedIn company DMs are a...

Standing out online as a business owner is harder than ever. Not only are there more platforms, algorithms, and content types than ever before—but there are also more businesses competing for attention. In fact, more than 2.7 million companies post...

If you’re like most Instagram users, you probably only track a handful of Instagram metrics. Maybe you check how many likes and comments your posts get, or how many followers you’ve gained in the last month. But do you really...

They say money makes the (social media) world go round. So whether you’re a freelance social media manager or looking to hire a social freelancer, you need to know how much the going rates are. This article will tell you...