TikTok has released a new feature that is going to make life a whole lot easier for content creators and businesses alike. The new native TikTok scheduler allows you to schedule a video post up to 10 days in advance. This means you can plan your content ahead of time and have it go live…
How to Master Responsive Search Ad Copy in 5 Steps (With a Template)
ICYMI, responsive search ads (RSAs) are soon to be the only standard Search campaign type in Google Ads. With this ad format, you provide up to 15 headlines and four descriptions and Google will mix and match those into ads that best fit each search. But you’re not just dealing with 15 headlines and four…
114 Social Media Demographics that Matter to Marketers in 2022
When building a marketing strategy for your brand, knowing the demographics of your potential audience is essential. You can’t access your target audience if you don’t use the same social platforms that they use—that’s like expecting to win the lottery without buying a ticket. (But we can dream, can’t we?) You can get an idea…
26 Types of Marketing Collateral Every Business Needs
It can be hard to know where to start when you’re creating or reworking a marketing strategy for a small business—or any business, really. With so many kinds of marketing collateral, it can get overwhelming quickly. So today, we’re breaking down the types of marketing collateral that every business needs to have, plus the marketing…
How to Create a Social Media Report: 2022 Edition (Free Template)
Creating a social media report may not be the most exciting part of a social media manager’s job. But it is certainly an important one. In social media marketing, anything worth doing is worth reporting on. After all, tracking and analyzing your performance is the only way to really understand what you’re accomplishing through your…
How to Go Live on TikTok – Plus Tips, Ideas & Examples
Looking for the magic TikTok video that will launch your account into virality? We don’t have that, but we do have a way you can get close. TikTok LIVE can help you bond with your audience in real-time while attracting new followers to your account. All you have to do is turn the camera on…
12 of the Best Facebook Tools for Growing Your Business
Having the right Facebook tools to execute your marketing strategy not only makes your job easier, it makes your work more effective and efficient. You wouldn’t use a screwdriver to hammer a nail into a board, right? The same goes for managing your brand’s Facebook presence. The wrong tools can make life a whole lot…
How to Change Your YouTube Channel Name (and 44 Name Ideas)
Choosing a name for your YouTube channel is a lot like picking a band name. It can be difficult to land on a decision, and when you’re just starting out you might not think it matters too much. But the last thing you want is to get famous and be stuck with the name you…