Facebook advertising may have been hit hardest by Apple’s privacy updates, but it is by no means losing its effectiveness. In fact, according to Sprout Social, Facebook’s ad revenue grew 56% in 2021 alone, and according to Statista, there are...
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The Big, Easy Cheat Sheet to Google Ads Audience Targeting
When you think of Google Ads targeting, you probably think of keywords. What you probably don’t think of right away is audiences: showing ads to people based on who they are rather than what they’re searching for. Audiences are one...
What Consumers Think About the Metaverse & What Brands Need to Know [New Data]
The term “metaverse” may have been coined back in 1992, but it could hold new and adventurous opportunities for both consumers and even brands that engage with them. The only problem is many of us aren’t too sure what the...
I Tried Instagram Automation (So You Don’t Have To): An Experiment
Has the elusive unicorn of Instagram automation ever tempted you? We can’t blame you. Instagram automation software sites paint a pretty picture of your phone blowing up organically with likes and comments. Your social media scales effortlessly while you sit...
How to Make a Playlist on TikTok to 10x Views
Creators are discovering that TikTok playlists boost engagement on the app. TikTok released the playlist feature in 2021 — and it’s turned out to be an incredible way to categorize and show off your best videos. But, like all great things,...
Experiment: What Reels Caption Length Gets the Best Engagement?
You’ve toiled away on your edits, filters and sound clips on your latest Instagram Reel and are almost ready to hit post… but then you hit the caption field. Time for an existential crisis. Should you just toss in a...
The 10 Best B2B Sales Strategies to Land More Clients
425,698. That’s the number of new businesses registered in the United States in July alone. With more options for consumers to pick from, converting leads is becoming more difficult, especially for B2B sales teams. To make matters worse, sales reps...
The Only Instagram Metrics You Really Need to Track in 2022
If you’re like most Instagram users, you probably only track a handful of Instagram metrics. Maybe you check how many likes and comments your posts get, or how many followers you’ve gained in the last month. But do you really...
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