Category: Google My Business

January. For some, it’s the holiday let-down season. For others, it’s the Monday of months. For us (and soon to be you), it’s the month of marketing opportunities! There’s Vision Board Day, National Mentoring Month, Squirrel Appreciation Day… January 21....

Google recently announced that starting next year, it will be phasing out similar audiences. So what are they, what’s replacing them, and what do you need to know? Read on to find out, with expert input from PPC pro Jyll...

Every brand on Instagram needs to understand how to create authentic, organic Instagram engagement. Posting content is great, but if no one likes, comments, or shares it, your account will flounder. You need engagement to tie your Instagram efforts to...

If you’re a marketer, it’s likely been a very – odd – Q4! On top of racing to the finish with end-of-year reports, campaigns, and project memos, you’re also in the thick of annual planning for the new year. And,...

We publish a LOT of content. And if you’ve been following us for any amount of time, you’ll know that we strive to provide tips and insights that you don’t find in just any old blog. Two problems though: Google...

You’ve put time and thought into creating your post or Reel. You have the budget set aside to help it go viral. But, for some reason, you cannot boost on Instagram, a.k.a. turn an organic piece of content into a...

The week between Christmas and New Years is its own dimension of time and space that renders our brains somewhat…useless. So what do you do when New Year’s Eve comes around and you want to send a friendly greeting out?...

This past November, I decided to do an experiment. I wanted to see if LinkedIn pods actually worked or if they were just a waste of time. For those of you who don’t know what a LinkedIn pod is, it’s...