Category: Google My Business

Wondering which of your social media tactics are working? Want to better focus your time, effort, and budget? You need a social media analytics tool. In this article, I’ll cover some of the best free social media analytics tools available,...

Tracking your customer’s conversion paths helps you understand the journey your customers take before converting. Knowing this journey is critical as it shows you the areas to focus on to increase and accelerate conversions. So what exactly are conversion paths...

Looking for the latest and greatest social media statistics for 2023? We’ve compiled the most valuable insights for each platform so you can get an idea of which channel or trends to focus on this year. Use this social media...

February is home to the most romantic holiday of the year: Just kidding (shouldn’t that be in March anyway?). But there is so much more to February than Branch’s Conversation Hearts and #sharethelove. So today, I’m showering you with over...

LinkedIn has become the go-to resource for businesses looking to advertise to a specific targeted audience of professionals. But as with any ad platform, you are paying to play, so you need to make sure you’re taking advantage of every...

Instagram in 2023 is a quickly evolving social platform, with features changing and moving and disappearing at a sometimes dizzying rate. Rather than chasing platform updates from Meta, ground yourself in hard data that shows what exactly Instagram is right...

Google Ads’ Performance Max campaigns have generated a fair bit of noise among advertisers since their inception in 2021—from full enthusiasm to staunch opposition and everything in between. The reality is, if Performance Max is right for your business, it...