Wondering which of your social media tactics are working? Want to better focus your time, effort, and budget? You need a social media analytics tool. In this article, I’ll cover some of the best free social media analytics tools available,...
Category: Google My Business
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Why (& How) to Set Up Conversion Paths in Google Analytics (Successfully!)
Tracking your customer’s conversion paths helps you understand the journey your customers take before converting. Knowing this journey is critical as it shows you the areas to focus on to increase and accelerate conversions. So what exactly are conversion paths...
160+ Social Media Statistics Marketers Need in 2023
Looking for the latest and greatest social media statistics for 2023? We’ve compiled the most valuable insights for each platform so you can get an idea of which channel or trends to focus on this year. Use this social media...
50+ Creative February Marketing Ideas (Beyond Valentine’s Day!)
February is home to the most romantic holiday of the year: Just kidding (shouldn’t that be in March anyway?). But there is so much more to February than Branch’s Conversation Hearts and #sharethelove. So today, I’m showering you with over...
7 Ways to Optimize Your LinkedIn Ads for Peak Performance
LinkedIn has become the go-to resource for businesses looking to advertise to a specific targeted audience of professionals. But as with any ad platform, you are paying to play, so you need to make sure you’re taking advantage of every...
34 Instagram Stats Marketers Need to Know in 2023
Instagram in 2023 is a quickly evolving social platform, with features changing and moving and disappearing at a sometimes dizzying rate. Rather than chasing platform updates from Meta, ground yourself in hard data that shows what exactly Instagram is right...
10 Ways to Optimize Your Performance Max Campaigns for Real Results
Google Ads’ Performance Max campaigns have generated a fair bit of noise among advertisers since their inception in 2021—from full enthusiasm to staunch opposition and everything in between. The reality is, if Performance Max is right for your business, it...
Meet Irina Novoselsky, Hootsuite’s new CEO
Today we’re excited to announce Irina Novoselsky as Chief Executive Officer and member of the board at Hootsuite. We asked her to share her thoughts on why she’s joined the team: When the war broke out in my birth country...
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