Category: Google My Business

Content is a must have for any business marketing strategy. It serves to educate your audience on your products and services, distinguish your brand voice, and even more importantly, get your audience into your funnel in the first place. In...

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created...

Planning a Black Friday marketing strategy is the key to standing out in a large crowd of advertising. Think about it. Every store, whether brick and mortar or eCommerce, are advertising deals. Customers are actively searching for them. So how...

Why is it that it’s easier to write a 1,500-word blog post than to write a one-paragraph email to your customers? I’ll tell you why. With emails, you’re directly addressing your readers, and with short emails, every word is in...

Every business sells something. Every business is unique. And every business wants to put its best foot forward both in the physical world and online. Yes, your social media posts, website content, paid ads, emails should reflect that. But it’s...

The film Lost in Translation is not only a cult favorite from 2003, but it is also a very real experience that retailers want to avoid when communicating with customers at all costs. This is true of in-person interactions but...

If you’re reading this article, you’ve probably heard of a social media dashboard. But you might not be exactly sure what it is, or how it could help you. Well, whether you’re managing one social media account or ten, it...

Social media image sizes seem to change constantly. One moment you have the perfect cover page for your account. The next, it’s been resized and looks all pixelated and wrong. It doesn’t help that information about official dimensions and image...