Category: Google My Business

Google is the world’s most-visited website. The site currently holds more than 92% of search engine market share. Creating a Google Business Profile (formerly known as Google My Business) is an important way to attract new customers to your business through Google search and Maps. Bonus: Get the free template to easily craft a detailed…

I wouldn’t advocate for jumping on many marketing trends. In most cases, by the time you’ve noticed that every marketing agency sends an animated holiday email or every startup has silly photos on their team pages, the moment’s already passed. But landing page trends are important to try out. You want to stand out against…

Call me biased but the WordStream blog is pretty good. We strive to provide content on digital marketing that readers can’t get anywhere else. But we also write a lot of it. In fact, all of our posts from the year amount to 381,600-ish words, which equates to reading the first three and a half…

One marketing blunder can make or break any brand these days. Competition is fierce and if a brand doesn’t (or accidentally doesn’t appear to) align with a customers’ values, there could be major consequences. In this post, we’re going to walk you through eight of the worst marketing fails in history by brands we’re familiar…

Every marketing channel lives a different life. SEO is pretty stable but has to stay focused because of algorithm updates. Poor PPC can’t catch a break from all the Google Ads updates and privacy measures. And email marketing, well, at 43 years young and with an ROI of $36 for every $1 spent, it’s been…

Search on Google for New Year’s Instagram captions and what do you get? The same exact 70 or 80 captions in every list…captions best suited for trendy 20-somethings, like Any excuse to wear sequins! Captions not applicable to your business, like Just here for the champagne. Or captions that have been beaten down to a…

January. Some call it the Monday of months. Some call it the holiday let-down season. The Chinese zodiak calls it the month of the ox. But if you’re an optimist like us, we call it the month of new beginnings! The world is your oyster when it comes to making a splash in your market. And we’ve…