Category: Google My Business

Do you like TOFU? I’m not talking about that jiggly bean curd stuff, I mean “Top of Funnel” content. Sure, you do, because it’s the first step of every successful Instagram sales funnel… Plus, you’re reading this right now. Instagram...

Managing PPC accounts is a lot like playing a game: Once you understand the rules, you can start getting into creative strategy. Account audits are an important part of understanding the rules—essentially it’s getting the board ready to play. While...

If you’re here, that means you’re managing multiple Facebook Pages. Or trying to, at least. Content creators, business owners, and social media marketers — you’re in the right place. Even if you just love reading about social media marketing, welcome!...

To understand the importance of resilience in the workplace, let’s start with an example. Let’s say your company has just been acquired by a major corporation. This means your organization is about to undergo some major changes — including your...

Time-consuming. That’s one way to describe posting to social media, reviewing analytics for each platform, and handling other aspects of social media marketing manually. No wonder social media management tools are in such high demand. But with so many to...

Nearly every time I bring up Facebook, someone scoffs and tells me they’ve stopped using it. If you’ve heard similar stories, you may be wondering: are Facebook ads still relevant? The answer is: Yes. Hard data disagrees with all this...

If you’re trying to please everyone, you’re pleasing no one. Right? It’s also true for your marketing: If you’re trying to reach everyone, you’re going to reach no one. People might see your ad or take a look at your...

Social media image sizes seem to change constantly. One moment you have the perfect cover page for your account. The next, it’s been resized and looks all pixelated and wrong. It doesn’t help that information about official dimensions and image...