Nearly every time I bring up Facebook, someone scoffs and tells me they’ve stopped using it. If you’ve heard similar stories, you may be wondering: are Facebook ads still relevant? The answer is: Yes. Hard data disagrees with all this...
Category: Google My Business
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How to Find Your Target Audience in 5 Steps (With Examples!)
If you’re trying to please everyone, you’re pleasing no one. Right? It’s also true for your marketing: If you’re trying to reach everyone, you’re going to reach no one. People might see your ad or take a look at your...
Social Media Image Sizes for Every Network [2022 CHEAT SHEET]
Social media image sizes seem to change constantly. One moment you have the perfect cover page for your account. The next, it’s been resized and looks all pixelated and wrong. It doesn’t help that information about official dimensions and image...
The 2022 Guide to the Perfect Google Ads Account Structure
Optimizing your Google ads involves lots of things: ad copy, targeting, scheduling, and more. But what a lot of beginner advertisers don’t realize is that their ability to do all of that—and to do it efficiently—is impacted by how their...
21 Social Media Management Tools for Great Results in 2022
Between Facebook, Instagram, Twitter, Linkedin, TikTok, Snapchat and more, keeping track of all of your brand’s social media accounts can feel like herding cats (and it’s not nearly as cute). But you don’t have to go at it alone. There...
How to Write a Follow-Up Email (+12 Examples & Templates)
They say the squeaky wheel gets the grease. But the squeaky wheel can also be annoying and cause one to toss out the entire cart. Translation: how you word your follow-up emails matters. So in this post, I’m going to...
How to Use a Shopify Chatbot to Make Sales Easier
Shopify chatbots are the future! Chatbots allow you to offer customer service for your Shopify store without a live agent. It’s like having a 24/7 robot butler. Plus, when chatbots answer common questions, they save your staff — or yourself...
Internal Linking: Types, Tips & Tactics to Improve Your SEO
Too many site owners forgo internal linking on their websites in order to prioritize other areas of on-page optimization. But did you know those tiny internal links have the power to improve the keyword ranking positions of your web pages?...
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