Most businesses have come around to the idea that social media marketing can have immense value for their brand. Unfortunately, businesses aren’t always sure what that value is. That’s where social media goals come in. If making compelling social media content is your specialty, it can be intimidating when you have to translate business speak…
Gather ‘Round! The Top 10 PPC Stories of 2021
Remember that giddy feeling on the first day of class? The instructor hands out the syllabus of everything that will be covered. Fast-forward a few weeks and you feel like you’re getting curveballs left and right? To put it mildly, that’s how running Google ads felt like in 2021. The platform threw a ton of…
The Complete Guide to YouTube Marketing in 2022
Everyone watches YouTube. Over 75% of Americans age 15 and up are on YouTube, part of over 2 billion monthly active users, making it the most popular website in the world after Google. The potential of a huge audience is a great reason to market your business on YouTube. But shouting from the rooftops about…
The 85 Best Small Business Ideas for 2022 (by Category!)
Over the past two years, we’ve seen a record number of people leave the corporate workforce in favor of gig work, freelancing, or starting a small business. And let’s be honest, everyone has at least thought of quitting their job working for The Man at least twice or thrice (a month?). That’s why we dove…
78 [Not Overused] Holiday & Christmas Instagram Captions—with Templates!
How to make your holiday Instagram posts disappear: 1. Choose image. 2. Insert overused caption (I’m looking at you, “sleigh all day” and “tis the season”). 3. Hit publish. Poof! Your followers won’t even know you posted. The Instagram algorithm favors posts that get engagement, and the key to engagement is not just an awesome…
The 9 Best Free Google Ads Training Courses for Every Level
Things that are easy to learn: -How to do the moonwalk. -How to win friends and influence people. -How to ride a bike. Sure, there are techniques, but a bike is a bike. People are people. And the moonwalk doesn’t evolve every month or have machines learning alongside you… …like, say, Google Ads. The Google Ads…
9 Social Media Automation Tools That Will Make Your Job a Breeze
The average internet user now spends nearly 2.5 hours per day on 6.7 social networks. The good news for digital marketers is this provides many opportunities to connect with your potential audience. The bad news? Creating, posting, and analyzing content across so many touchpoints can take an overwhelming amount of time. Unless, of course, you…
11 Creative [Copy & Paste!] Holiday Customer Appreciation Messages to Send This Year
To our valued customers, As the end of the year draws near, we’d like to take this opportunity to extend a heartfelt thank you to all of you for your support. Thank you for choosing us and we wish you a wonderful holiday season and happy new year! How about sending something to your customers…