Category: Google My Business

ICYMI, responsive search ads (RSAs) are soon to be the only standard Search campaign type in Google Ads. With this ad format, you provide up to 15 headlines and four descriptions and Google will mix and match those into ads...

When building a marketing strategy for your brand, knowing the demographics of your potential audience is essential. You can’t access your target audience if you don’t use the same social platforms that they use—that’s like expecting to win the lottery...

It can be hard to know where to start when you’re creating or reworking a marketing strategy for a small business—or any business, really. With so many kinds of marketing collateral, it can get overwhelming quickly. So today, we’re breaking...

Creating a social media report may not be the most exciting part of a social media manager’s job. But it is certainly an important one. In social media marketing, anything worth doing is worth reporting on. After all, tracking and...

Looking for the magic TikTok video that will launch your account into virality? We don’t have that, but we do have a way you can get close. TikTok LIVE can help you bond with your audience in real-time while attracting...

Having the right Facebook tools to execute your marketing strategy not only makes your job easier, it makes your work more effective and efficient. You wouldn’t use a screwdriver to hammer a nail into a board, right? The same goes...

Choosing a name for your YouTube channel is a lot like picking a band name. It can be difficult to land on a decision, and when you’re just starting out you might not think it matters too much. But the...

Fact: Email marketing returns $40 for every $1 spent. It’s no wonder it’s one of the top marketing channels in terms of ROI. But whether you’re prospecting, onboarding new users, saying thanks, or making a big announcement, staring at your...