Consumer behavior has quickly evolved along with the increasingly larger role of the digital space in the typical buying process. Buyers’ expectations are changing and so businesses are forced to reevaluate the ways in which they communicate with and nurture their customers. Ecommerce email marketing is no longer what it used to be. In fact,…
9 of the Best Infographic Examples of 2020
There’s a whole lot to like about well-designed infographics: beautiful typography, succinct messaging, clever layouts, bold graphics. Not to mention that people follow directions 323% better with text and illustrations than without illustrations. As the fourth most used type of content marketing, infographics pop up all over the place — from social posts to whitepapers….
Dodging Difficult Clients: Warning Signs & How to Deal with Unrealistic Clients
While your first instinct may be to never turn down a paying client, there are some unrealistic and difficult clients that aren’t worth your time and energy. They’ll challenge you about well-researched strategies and hard numbers, or gauk at your pricing. You’ll spend hours explaining (more like arguing) with them… These difficult clients can be…
Can Facebook Ads Influence Integration Adoption? Here’s What We Found.
This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. Platforms are embedded in our daily lives — whether we realize it or not. Have you recently … ordered food from a service like GrubHub or made a…
Beginner’s Guide to Search Engine Results Pages (SERPS)
Navigating This Guide Efficiently to Save You TimeIf you’re here looking for one thing in particular, check out the Quick Links section to make things easier for ya. In this article you’re going to learn: The search engine results page (SERP) is one of the most important and valuable pages that exists on the web….
Instagram Demographics in 2021: Important User Stats for Marketers
Instagram demographics give marketers a way to get to know the people behind the numbers. And with more than one billion people on the social network across the globe, there’s a lot of people to get to know. Demographic insights should inform your Instagram marketing strategy, especially if you’re new to the platform. You can…
How to Develop a Content Strategy: A Start-to-Finish Guide
Whether you’re just starting out with content marketing or you’ve been using the same approach for a while, it never hurts to revisit your content strategy plan — to make sure it’s up-to-date, innovative, and engaging for your prospects and customers, no matter when or how they intend to buy. The first step to getting…
Here’s What the iOS 14 Update Means for Your Facebook Ads
There’s been a lot of talk in the digital space about Apple’s iOS 14 update and how that relates in particular to Facebook advertising. Over the years I have read and heard of rumors that there would be some type of legislation that would mark the end of Facebook ads. These, of course, either never…