For years, advertisers have been looking for a way to keep their Google Ads spend under control aside from daily budgets and bid caps. Well finally, it’s here! Google recently announced that as of June 1, advertisers will be able to set monthly spend limits at the account level. This is groundbreaking for advertisers managing…
8 Google Ads Conversion Tracking Hang-Ups and How to Fix Them
Conversion tracking is a feature in Google Ads that keeps tabs of what meaningful actions are completed by visitors on your website or landing page. This is to help you better understand the effectiveness, as well as the return on investment, for your ad spend and marketing efforts. But as great as it sounds, it gets complicated. You…
The 15 Best WordPress Themes for Podcasters in 2021
The number of podcast listeners in the United States is expected to reach 100 million by 2024. (For context, there are 82.7 million listeners in 2021.) Podcasts provide a source of convenient and intimate entertainment that’s only continuing to grow in popularity. While today’s most popular podcasts might vary significantly in terms of their content…
5 Reasons Why Messaging Should Be Part of Your Social Media Strategy
Social messaging has surged in popularity in recent years. Since as far back as 2016, the number of people using the top social messaging apps like WhatsApp, Facebook Messenger, and WeChat/Weixin has consistently surpassed people using the top social networks (Facebook, Instagram, and Twitter). In fact, according to our Digital 2021 Report, there are now:…
Experiment: Do Long Captions Get More Engagement on Instagram?
Because Instagram was designed as a visual medium, it’s hard to know just how much the captions actually matter. Sure, you can write up to 2,200 characters in your caption… but should you? After all, a great caption doesn’t just describe what’s happening in the photo. It’s your chance to express yourself to your followers…
Visual Guide: How to Get Google to Crawl Your Site [2021]
In this article I’m going to cover a lot of things but the major takeaways will be: How to submit your website to the major search engines like Google, Bing, and Yahoo How to check and make sure your website (or new website pages) have been indexed Is this still even necessary in 2021 though?…
Technical SEO Isn’t Dead, It’s More Like Walking Dead
And what I mean by that is Google has figured out how to automate a lot of the technical SEO things we used to take for granted as the domain of the technical SEO practitioner. That metaphor makes sense right? Zombies are kind of like automated fixes to technical SEO problems? Let’s just pretend it…
7 Inspiring Post-COVID Marketing Ideas (+Real Examples!)
Broadway theaters in New York are scheduled to resume performances in September 2021—18 months after they shuttered in the early days of the pandemic. It’s one of the clearest signs yet that a “new normal” is on the horizon. Indeed, with about 110 million Americans fully vaccinated as of May 2021, other pandemic-era restrictions are…