Category: Google

We’re approaching the end of 2020, and what a year it’s been. From the Australian bushfires to the COVID-19 pandemic, and the outcry against racial inequality resulting in the Black Lives Matter movement gaining global momentum, day to day life has changed for many of us. Our ability to connect authentically online has become more…

Video is fast-becoming the preferred tool for most marketers to connect with and reach new audiences. Video marketing is undeniably effective, too — in fact, including a video on a landing page is capable of increasing conversion rates by over 80%, and the mere mention of the word “video” in your email subject line increases…

If you’re spending more time fussing with hashtags or answering DMs than brainstorming new content ideas or planning your long term social media strategy, you could probably use a shortcut. It’s time to consider social media automation. No, we’re not talking about trying to bump up your vanity metrics by annoying people with weird bot…

It’s that time of year again. Starbucks releases holiday drinks. Crockpots make their way back onto countertops. Last year’s gloves suddenly appear at the bottom of your coat pockets. And content marketers get out their calendars to start brainstorming and prepping for next year. So we asked a number of industry experts what content marketing…

Following the success of Instagram Stories, Facebook Stories, Snapchat, and now LinkedIn Stories, Twitter’s finally launched its own story feature. It’s called Twitter Fleets. The launch of Twitter Fleets comes after a successful pilot which began nine months ago. In March, Twitter began testing the feature in Brazil and continued to add other countries to…

While 2020 certainly threw us for a loop, and we don’t have a crystal ball on hand to predict exactly what will transpire in 2021, there has been a noticeable shift in frequent topics of discussion at our agency and among industry peers. Many of us are beginning to see early trends emerge within their…

Ever wanted to be the star of your own shopping channel? Good news: Instagram’s new Live Shopping feature is here to make you a shoppable star, baby! Live shopping has already made it big in China over the past few years on platforms like TaoBao — like, $170-billion-market big. Now, Instagram has launched its own…

December is almost here! The Starbucks holiday cups have been released, we’re preparing to stuff our bellies with turkey and pie, and we’re gearing up for winter holidays and the start of a new year. While December brings fun, family, and food, it can also leave business owners and marketers feeling pressed for time—and resources….