Category: Google

Since its launch in 2006, Twitter has gone from a punchline about sharing what you ate for lunch with the world to an unavoidable part of online communication. And Twitter’s reach is only growing. In Q3 of 2020, Twitter boasted...

Your business data is the lifeblood that runs through your organization. It powers automated workflows, gives customer service reps the full story every time the phone rings, and informs decision-making. Even small businesses can benefit from the rise of big...

Thinking about buying TikTok followers? I get it. In this instant-gratification world, of course it’s tempting to buy the metrics you want. If we as a society have developed the technology to order a pizza with an emoji on Twitter,...

As a savvy entrepreneur or marketer, you are probably wondering: what can I do to differentiate my brand from an endlessly long list of cutthroat competitors? The short answer is branding. Whether you’re actively managing your brand identity or not,...

Even with the millions of households in the US, the market for home service businesses is a saturated one—making paid advertising an essential marketing strategy for plumbers, roofers, landscapers, and more who want to compete. But to get a true...

As one of the HubSpot Blog’s email marketers, one of the key metrics I use to measure email success is open rate. When an open rate is high, it hints that your subject line did its job to pull readers,...

If you’re a social media professional or entrepreneur, you’ve likely wondered, “Can I manage multiple Instagram accounts?” at once, in one place, without messing up? Rest assured, you can. And it’s easier than you might think. Follow this guide to...

Maybe I nerd out over PPC too much, but I think looking through the search terms report is the most entertaining activity. When else do you have the opportunity to get inside the heads of your audience and see what they’re...