Why use Facebook Messenger ads? As more and more people turn to private messaging on social media —and since FB combined its messaging backend with Instagram — Messenger ads have never been more relevant. More than one billion people use Messenger every month, including the 78% of smartphone users who are sending messages. Meanwhile, businesses…
How the Facebook Algorithm Works in 2021 and How to Make it Work for You
Good morning to everyone except for Brian, who just asked the company-wide Slack channel “wow why do our organic Facebook numbers so bad?” Well, Brian, the short answer is the Facebook algorithm. Read on, and we’ll explain. First, let’s look at some benchmarks. As of the end of 2020, organic reach is still on the…
E-A-T LOCAL for SEO
What is E-A-T? Why It’s Important for Local SEO. “E-A-T” (Expertise, Authoritativeness, and Trustworthiness) has been a trendy topic in SEO for the past few years. I love this AHREFS chart showing how each month hundreds of new articles on the topic are published. Thanks to Joshua Hardnick for the idea. A lot of the…
Google My Business Listing Suspended? Here’s What to Do.
UPDATED 02/08/2021 WITH NEW INFORMATION Google has increased their sensitivity to spam or fraud on Google My Business profiles, particularly in the home service industry. As a result, it is much more common for an account to be automatically suspended, even for just a simple change like editing your listing’s primary categories or phone number….
Why HubSpot is Acquiring The Hustle
The battle for customer attention has never been so fierce. We’ve seen an explosion in brands using online channels to promote their services and products to potential customers. The problem with this model is that you’re not only battling other competitors for that attention; you’re competing against every site that publishes informative videos, the latest…
25 YouTube Statistics that May Surprise You: 2021 Edition
2020 was a heck of a year for YouTube, as people turned to videos to replace in-person events and activities. The YouTube stats here show how people are using this social video platform right now, and what marketers need to know to reach them effectively. Bonus: Download the <span style="text-decoration: underline;">free 30-day plan to grow…
The Omnichannel Marketing Guide: 3 Steps for Implementation
Consumer behavior has quickly evolved along with the increasingly larger role of the digital space in the typical buying process. Buyers’ expectations are changing and so businesses are forced to reevaluate the ways in which they communicate with and nurture their customers. Ecommerce email marketing is no longer what it used to be. In fact,…
9 of the Best Infographic Examples of 2020
There’s a whole lot to like about well-designed infographics: beautiful typography, succinct messaging, clever layouts, bold graphics. Not to mention that people follow directions 323% better with text and illustrations than without illustrations. As the fourth most used type of content marketing, infographics pop up all over the place — from social posts to whitepapers….