Category: Google

Even with the millions of households in the US, the market for home service businesses is a saturated one—making paid advertising an essential marketing strategy for plumbers, roofers, landscapers, and more who want to compete. But to get a true...

As one of the HubSpot Blog’s email marketers, one of the key metrics I use to measure email success is open rate. When an open rate is high, it hints that your subject line did its job to pull readers,...

If you’re a social media professional or entrepreneur, you’ve likely wondered, “Can I manage multiple Instagram accounts?” at once, in one place, without messing up? Rest assured, you can. And it’s easier than you might think. Follow this guide to...

Maybe I nerd out over PPC too much, but I think looking through the search terms report is the most entertaining activity. When else do you have the opportunity to get inside the heads of your audience and see what they’re...

Everyone is talking about how the Instagram algorithm loves Reels, and that using the format can improve engagement and reach. But getting started with such a creative medium can be intimidating. We’re here to help with an Instagram Reels tutorial...

More than half of the world’s population uses social media today for just about every aspect of life. This makes it a staple in any digital marketing strategy, but with multiple rapidly evolving platforms, it’s a bit of a beast to harness for...

Even though we’re all carrying around phones with professional-quality cameras these days, not all of us know how to take professional-quality photos. Learning how to take professional photos with your iPhone is good for more than just expressing yourself better....

With a focus on a more private browsing experience, Google has announced that it will deprecate third-party cookies. Not long after, it announced the concept of Federated Learning of Cohorts, or FLoC, to create solutions and alternatives for advertisers while maintaining privacy...