If you’re using social media to market your business, you need a social media budget. Here’s how to put one together — and how to ask your boss for the investment you need. Bonus: Download a free guide and checklist to...
Category: Google
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Google’s Title Rewrite Dropped Our CTR by Up to 37%! (Here’s How We Fixed It)
We’ve known for a while now that Google will sometimes change a page’s title in the SERP based on the query. But on Monday, August 16, many SEOs began noticing their titles being completely rewritten, in a detrimental way. We,...
How to Improve Google Shopping Ads ROAS with Priority Bidding
Congratulations! You’ve gotten through the tough part of Google Shopping: getting your account and your shopping feed running. But are you getting the most out of your campaigns? Today, I’m going to show you a strategy that will help you...
How to Use Tags on YouTube: A Step-by-Step Guide
If you want to make sure your YouTube videos are being seen by the right people, you need to understand how YouTube tags work. This article will walk you through what tags are on YouTube and why they’re important for...
25+ Web Design Statistics that Are Essential to Know in 2021
In 2010, there were over 2 billion internet users worldwide. In 2021, there were over 4.6 billion. To attract and engage this growing base of online users, websites are being created at a rapid pace. In 2010, there were a...
How to Make Money as a Freelance Social Media Manager
Working as a freelance social media manager can provide a lot of freedom. Luckily, social media management can be done from anywhere, as long as you have access to a reliable Wi-Fi connection. If you already have some experience under...
Product Classification: What It Is & Its Impact on Marketing Efforts
The other day, I roamed the aisles of CVS and picked up the same toothpaste I've been buying for years. I didn't think twice about it. I made the purchase on auto-pilot. I didn't consider testing out a different brand...
Workflow Automation Explained & 6 Best Workflow Software for 2021
Manual data entry might be one of the most tedious and inefficient tasks in the corporate world. Not only does it put you to sleep, it also wastes precious time and resources, slashing your productivity to bits. Fortunately, there’s technology...
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