AI agents are like the backstage crew at the concerts we attend: Operating independently on the backend to deliver a smooth experience on the user end. They power many of the tech we use – and have for a while...
Category: Google
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Instagram shopping: How to get set up and start making sales
TL;DR Shoppers on Instagram spend more than on other platforms (40.1% spend $200+), and 37.3% of U.S. users will buy via Instagram in 2025. Set up a shop to tap into this lucrative market. Convert to a Business account, use...
The AIDA Model: A Proven Framework for Converting Strangers Into Customers
As a marketing strategist for over a decade, I've always been fascinated by what makes people click, engage, and ultimately buy. One framework I keep coming back to is the AIDA model. I saw it work brilliantly while scrolling through...
Experiment: Does early engagement boost reach on Instagram?
Did you know that the average Instagram post only reaches about 32% of an account’s followers?1 If you’ve ever felt like your content is stuck in a black hole of low engagement, you’re not alone. Many marketers struggle with what...
AI Image Generators: I Tested 12 of the Best. Here’s the Scoop for Marketers.
Fueled by the rise of MySpace and a secret Bollywood fandom, I started teaching myself graphic design as a preteen. But thanks to AI image generators, you no longer have to be a lifelong creative like me to turn your...
13 YouTube Description Templates That Have Helped Our Videos Go Viral [+ Examples]
With 2.5 billion active users, YouTube is an undeniably important channel for your marketing efforts. Knowing how to optimize your YouTube descriptions (both channel and video) can help you increase your chances of discoverability and reach more people. As a...
The Email Marketing Strategies Beyoncé, Royal Caribbean, and Sprinkles Cupcakes Use to Boost Conversions and Loyalty
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Email marketing isn't dead—it’s evolving. With an average ROI of $36 for every dollar spent, it remains a marketing powerhouse. But here's...
What is a DSP? A Full Breakdown of Demand-Side Platforms for Marketers
As a marketer, I’m no stranger to ad managers like Google Ads and Meta Ads. However, I was interested to learn that there’s a third option for ad buying: demand-side platforms (DSP). What is a DSP, you ask? These tools...
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