Category: Google

If budgeting stresses you out, we have a lot in common, my friend. Whether it’s a monthly entertainment budget or a Facebook Ads budget, ensuring you allocate only what you can afford and get the most for your money is a lot of pressure. Spending recklessly can have long-term consequences on a business’ profitability. But…

If I was reading a post about request for proposals (RFP), I’d want to get to the point … and fast. And that’s coming from me, a former marketing consultant of about five years with three different agencies. I used to create RFPs and submit bids, so I speak from experience when I say this…

Splashy video-first platforms like TikTok get talked about more than old timer Facebook, but Facebook marketing is critical for businesses in 2024. With over three billion active monthly users, Facebook is still the world’s most-used social platform. And don’t let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. People ages 25-34…

SWOT might sound like a modern digital marketing acronym. But SWOT analysis has actually been used since the 1960s to guide strategic planning. A social media SWOT analysis uses this established framework to guide your social media strategy. It looks at both internal and external factors to guide your social media plans. Key Takeaways A…

Experimentation is central to making evidence-based decisions, and this is where A/B testing has always shined. But with the advent of AI, we now have tools for AI A/B testing, making experimentation smarter, faster, and infinitely more manageable. AI A/B testing gets you real-time reports and lets you test multiple hypotheses in a few clicks….

Ever noticed a mistake after you’ve published a post? One surefire way to save you from embarrassing corrections is to use a social media approval workflow. Having social media approval processes in place will ensure that everything sent out the door is high-quality, error-free, and brand-appropriate. Here, we’ll explain how to set up a social…

HubSpot’s 2024 State of Marketing Report found that marketers save around 2.5 hours per day with AI. Further, 60% of marketers see AI tools as helpful assistants in their jobs. When it comes to technical SEO and AI, specifically, I set out to answer three burning questions: Are SEO folks using AI? If so, how?…

These days, video is basically the primary form of content across all social platforms. But if you want your video strategy to succeed, you have to keep an eye on your social video metrics. Like other social analytics, video metrics show you what’s working, what isn’t, and any opportunities for future wins. But those might…