You want to close deals. You’re trying everything possible right now and you want to know how to up your B2B email marketing game. That’s why you’re here. Throw all of the B2C email marketing tactics you know out of the window — they are, for the most part, a waste of time for B2B…
How to Create at-Home DIY Marketing Videos While Social Distancing
Most everyone is walking around with a phone in their pocket that is now capable of shooting, editing, and posting video content for a variety of outlets. However, it takes a certain amount of technical expertise and creativity to create compelling video content that meets your business needs. Especially during these strange and uncertain times, it…
The Top 10 Google Ranking Factors of 2020 (+ How to Optimize for Them)
How do your customers find you? For modern-day businesses, the answer is simple: they go online. In particular, they go on search engines like Google. While paid search ads are a great way to gain immediate exposure on this go-to search engine, you should also be working to build up your organic rankings as well….
Everything Marketers Need to Know About Sender Scores
Email marketing seems like an easy win for your inbound marketing strategy. Write an awesome email, put in some snazzy images, fire it off to your opt-in list, and watch the customers roll in. Even if it all was that easy, though, the step marketers often overlook is just how difficult it can be to…
12 Tried-and-True Ways to Promote Your Blog Posts
The initial phase of starting your blog is one of the most fun and exciting parts of your journey. After pouring all that time and effort into the ideation process, researching your target market, and narrowing in on your niche — this is the part where your efforts begin to pay off. However, in order…
How To Start A Local Marketing Agency
5 Steps To Starting Your Own Local Marketing Agency Thanks to the explosion of all things digital, starting your own marketing agency no longer requires the same kind of capital and connections that you would have needed decades ago. But that doesn’t mean it’s easy – a lower barrier of entry means more competition, and…
How 2020 Changed Social Media: Checking In On Our Trends Predictions
As we enter the final stretch of this unforgettable year, it’s a good time to check in on the trends impacting the social media landscape. 2020 changed everything: the way we communicate, the way we shop, the way we greet one another. It also changed how we use social media. This blog post summarizes: Our…
Everything Our Paid Team Learned From Attempting a Reddit Advertising Strategy
With a ranking as one of the top ten most popular sites on the internet, Reddit is undoubtedly an intriguing channel for advertising purposes. However, the site can often seem intimidating, and perhaps even too random to create a cohesive advertising strategy. Plus, since its primary purpose is to expose viewers to the top-trending content…