Category: Google

Whoever said “You never have a second chance to make a great first impression,” makes a valid point. You only get one opportunity to have your first interaction with another person … and the last thing you want is for...

You already know that having a presence on Google is a must—especially for local businesses. You may also know that there are three entities you can optimize to show up higher in Google’s search results: your website, your paid ads,...

For traditional founders and team leaders, the idea of running a completely remote business is fraught with anxiety. Yes, there’s an opportunity to lower overheads and recruit from anywhere, but is it really worth it at the expense of growing...

We’re approaching the end of 2020, and what a year it’s been. From the Australian bushfires to the COVID-19 pandemic, and the outcry against racial inequality resulting in the Black Lives Matter movement gaining global momentum, day to day life...

Video is fast-becoming the preferred tool for most marketers to connect with and reach new audiences. Video marketing is undeniably effective, too — in fact, including a video on a landing page is capable of increasing conversion rates by over...

If you’re spending more time fussing with hashtags or answering DMs than brainstorming new content ideas or planning your long term social media strategy, you could probably use a shortcut. It’s time to consider social media automation. No, we’re not...

It’s that time of year again. Starbucks releases holiday drinks. Crockpots make their way back onto countertops. Last year’s gloves suddenly appear at the bottom of your coat pockets. And content marketers get out their calendars to start brainstorming and...