Category: Google

As the world begins to open back up, there’s no doubt that life, as we know it, has changed. This is doubly true for the consumer. The way we buy, the things we buy, and the mindset in which we...

Using Google Ads might be the best decision you make for your business. This is not an exaggeration. People use Google to search 3.5 billion times a day. Each search offers opportunities for you to get your brand in front...

Historically, the only option available for diriving calls directly from Facebook Ads was through Reach campaigns, which worked. However, their primary objective did not necessarily focus on driving more calls. But as of recently, Facebook quietly launched a click-to-call ad...

15% of the social media users in the US use Facebook to shop, making it the second social network after Pinterest where they shop the most. This means the onus is on you to make buyers’ shopping experience as seamless...

It’s long been known that what customers have to say about your business carries more weight than what you have to say about your business, no matter how great your services or how genuine your messaging may be. And knowing how...

Every social network makes it clear how to put a link in your bio on their platform — except Instagram. Twitter lets you tag other handles in your bio. LinkedIn gives you the ability to link yourself to your employer’s...

If you had to guess, how many email newsletters do you think you’re subscribed to? Ten? Twenty? Fifty? To be honest, I’ve lost count — and I know I’m not alone. Email marketers have a lot to compete with in...

In the world of paid digital marketing there are various components that determine whether your efforts are successful or not. But within the technical complexities of account structure, campaign optimization, conversion tracking, and audience targeting (amongst many others) lies an...