While billionaires hoard water rights and investors play Monopoly with farmland, one 20-something founder is trying something completely different: creating water from thin air. Meet Augustus Doricko, the CEO of Rainmaker — a Southern California startup using drone-based cloud seeding to artificially increase rainfall over drought-stricken farmland. If it sounds like science fiction, that’s because…
AI with Agency: How Autonomous Agents Solve Business Problems & Improve Customer Experience
When you hear the word agent, what do you think of? A real estate agent, an insurance agent, or even an FBI agent? Far beyond an assistant following rote instructions, an agent has the power and ability to make things happen on your behalf. Wouldn’t it be great if we had technology that could carry…
These Roadblocks Prevent AI Adoption — HubSpot’s Senior Director of Global Growth Shares How Champions Can Conquer the Challenge
Over the last year, I’ve seen AI tools like Claude and ChatGPT transform from cool tech novelties into total game-changers. These technologies are no longer nice-to-haves — they’re critical for any organization looking to stay competitive. Of course, implementing new AI-powered tools is often easier said than done. In this article, I’ll share some common…
Hilton’s SVP, Daniel Reynolds, on the art of brand storytelling
Think of a memorable marketing campaign. Got it? Odds are, that campaign tells a great story — whether it’s a tearjerker Super Bowl ad, a hilarious viral video, or an innovative social media collab. The best marketing campaigns have a narrative that makes you feel something. And effective brand storytelling is the secret to success…
Social Proof Backfire: The Marketing Mistake Costing You Conversions
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. In the early 2000s, communications professor Bob Hornik wanted to see if anti-drug ads worked. At the time, most ads used shock and fear tactics to persuade kids. Bob gathered data on thousands of teenagers. He tracked…
Be an Addition, Not a Substitution: Lessons from Tom Holland’s NA Beer Brand
When actor Tom Holland made the late-night rounds last October to talk about his new company, BERO Brewing, he said that he’d “find myself in these boardrooms” surrounded by experts spouting unfamiliar terms. The once and future Spider-Man told Seth Meyers, “thank God I found acting,” because it took “every bit of acting chops I’ve…
How TikTok, Canva, & Other Top Marketing Teams Outperform the Rest [New Data]
Imagine trying to describe a giraffe to someone whose never seen one. Maybe I’d say something like this: “Well, it has brown patches that look a little like puzzle pieces; a long, 6-foot-tall neck, and skinny legs.” This description is close enough, sure, but it doesn’t quite capture the sensation of seeing one in real…
How AI social listening boosts your brand: Top tools for 2025
Social listening unlocks priceless audience insights — and with AI, it’s more powerful than ever. But how exactly does AI social listening boost your brand? From uncovering trends to managing crises, this guide explains how it works and highlights the top tools for 2025. Key takeaways AI makes social listening faster and smarter by analyzing…