Category: Google

Wondering how to add music to an Instagram Story? If you’re a content creator or marketer, then you know that using creative visuals is key to catching people’s attention on social media. One of the best ways to grab attention is to create Instagram Stories that are a vibe. You’ll want to add music to…

I have moved way more times, way more recently than I’d care to relive—but each time, having a knowledgeable, trusted real estate agent made each process less stressful and overwhelming. Even when I received word-of-mouth referrals, I went online to double-check. I read profiles, sifted through reviews, and, of course, browsed websites. And not only…

PPC is a great way to drive qualified traffic to your site—but not if nobody clicks on your ads. Even worse, a low click-through rate can bog down your Quality Score which will hike up your ad costs. That’s why writing exceptional ad copy is the most important thing you can spend your time on…

From Saturday Night Live and the Super Bowl to celebrity slaps at the Oscars, there’s no denying the thrill of watching events unfold in real time. You just never know what could happen. That’s why social media live streaming is so appealing to viewers and why content creators should be getting in on the action….

Do you want to download YouTube videos but can’t figure out how? Maybe you want to watch a tutorial offline, or maybe you just want to have your kid’s favorite clip on your computer for safekeeping. Or, perhaps you’re a marketer or content creator looking to download and use an existing YouTube video. Whatever the…

Instagram Notes are a new way to communicate with your followers on the app. They’re basically like little post-it notes that you can leave for people to see. You can use them to weigh in on the state of the world, or even ask what the heck Instagram Notes are for. It feels like a…

Facebook advertising may have been hit hardest by Apple’s privacy updates, but it is by no means losing its effectiveness. In fact, according to Sprout Social, Facebook’s ad revenue grew 56% in 2021 alone, and according to Statista, there are 10 million active advertising accounts. That’s 150 football stadiums’ worth of Facebook advertisers. So: Facebook…

When you think of Google Ads targeting, you probably think of keywords. What you probably don’t think of right away is audiences: showing ads to people based on who they are rather than what they’re searching for. Audiences are one of the most powerful and underutilized targeting strategies in Google Ads, and you can target…