Lights. Camera. Action! Are you ready to jump on the LinkedIn Live bandwagon but need help figuring out where to start? We’ve got you covered. You might be thinking: what is LinkedIn Live? It is LinkedIn’s live streaming video center, designed to connect marketers and their communities in real-time. Think of LinkedIn Live as similar…
How To Do Quick & Free Keyword Research
There’s a ton of fancy and expensive keyword research tools on offer these days but the truth is you can do some basic research with just three free tools: Google Suggest, Google AdWords Keyword Planner, and Google Trends. Even if you have and use paid keyword research tools you can use these as a starting…
The Top Instagram Photo Editing Trends in 2022
On Instagram, photo editing trends move pretty dang fast. Just cast your mind back to those days when your feed was flooded with heavily filtered, square-cropped photos. Though it was only a couple of years ago, in 2022, that style looks so dated that you might as well be posting a daguerreotype. Your average Instagram…
15 Great Social Media Training Courses and Resources
Taking a social media course will up-level your skill set, but there are 100s to pick from online. It’s not easy to choose which ones are right for you. If you’re in this situation, you’ve come to the right place! Keep reading to learn about popular social media training courses and resources. Some classes are…
Why Your Non-Ecommerce Business Should Set Conversion Values (& How to Do It)
The days of just using individual conversions are long past. All ad platforms now encourage advertisers to embrace and leverage conversion values. Take Google Ads, for example: Max conversion value is one of the only bidding options for PMax campaigns and has been getting a lot of love in account recommendations. If you’re in ecommerce,…
How to Use the Snapchat Ads Manager in 2022: A Guide
The Snapchat Ads Manager is a valuable tool for any business wanting to create self-service ads on Snapchat. While you may be hearing less about Snapchat these days, the platform’s audience continues to grow, with a total potential ad reach of 616.9 million users — that’s 20% year-on-year growth. Learn more about Snapchat Ads Manager: what…
How to Use LinkedIn for Business in 2022: A Simple Guide
LinkedIn is the world’s premier business network with 722 million users as of January 2022. 25% of all American adults use LinkedIn, and 22% of those use it every single day. The main reason? To “strengthen their professional network.” For individuals, it’s a great place to stay in touch with old colleagues, get referrals for…
8 Easy Ways to Get on TikTok’s FYP (& What It Means)
TikTok has come a long way from its origins as a cute lip-syncing app with a cult Gen Z following. The short-form video sharing platform now has around three-quarters of a billion active users worldwide. And if you’re at all familiar with the app, you’ve probably heard a lot about the For You Page (FYP)….