Category: Google

Social media monitoring tools are the best way to find out what people are saying about your brand. And also what they’re saying about your product, your competitors, your industry, your Super Bowl ad, your pandemic response, your customer service wait times, your new mascot — basically, anything your audience could possibly have an opinion…

Snapchat often gets overlooked when marketers talk about social advertising. Are Snapchat ads worth it in 2022? Isn’t Snapchat old news, now that Instagram and Facebook have Stories and Reels, and TikTok has taken over the world? In reality, Snapchat is better than ever for brands. Snapchat usage has consistently risen every year, including a…

Every social media team of more than one person needs a social media approval process. Content approval processes are not unique to social media. For example, you probably already have an approval process in place for your blog or your website. But the immediacy and reach of social channels make an approval workflow all the…

Social media optimization (SMO) helps business owners, content creators and social media marketers get the most out of their social media presence. Understanding how to optimize your social media profiles and posts for maximum returns might sound scary, but we’ve put together a list of simple tactics that don’t involve complicated keyword research or require…

YouTube users spend an average of 19 minutes per day on the platform. That’s like, 120 hours per year. And with it being the second-largest search engine in the world, you can bet that YouTube advertising will give you a hefty reach (to be exact, 32.4% of the total population and 51.8% of internet users)….

You’ve heard of its magical powers. Digital marketers swear by it, saying it can uncover some of the highest intent, most searched keywords in your industry. Competitor keyword analysis. But there are tons of competitors to sift through, hundreds of different tools you could use, and even more keywords to consider. How in the world…

Ready for a deep-dive into Pinterest demographics? If you want your next Pinterest marketing campaign to be a success, you’re in the right place. Sure, Pinterest may not boast the same user hours as Facebook or share TikTok’s hype. Still, the platform remains a hidden gem for marketers targeting certain audience demographics. If you’re looking…

When is the best time to post on TikTok? Does posting at a particular time or a specific day of the week get your content in front of more people? Will the perfect posting schedule help with your engagement rates? Read on to find out when to post on TikTok to make sure your content…