Category: Google

Just last week, we celebrated the 52nd anniversary of Earth Day, which helped give rise to the environmental movement more than half a century ago. Now, of course, it’s far more common to see brands prioritize the environment than it was in 1970. Image source And this, of course, spurred the rise of green marketing….

Instagram video content is currently available in four formats: Reels, Live, Stories, and Instagram Video. Video content has exploded on the platform in recent years, with 91% of Instagram users reporting they watch videos on a weekly basis. The varying formats of video across the platform may feel like a lot to juggle. But it’s…

Websites vary in style, format, and quality. But one thing they all have in common? Headers—that strip at the top that makes for easy navigation. Despite taking up minimal real estate, headers are the most heavily engaged-with element on a website.  Businesses looking to leave an impression will strive to strike a perfect balance—of providing…

If you want to win business as a social media marketer, you don’t just need to be great at actually doing the social-media part: you need to crush the social media proposal game, too. Whether you’re responding to an RFP (request for proposal) or sealing the deal with a lead your sales team has been…

Standing out in a sea of organic and paid Facebook content is tough. And even if you manage to catch peoples’ attention as they scroll through your products, it’s hard to turn browsing into purchasing. Even if you’re an experienced retailer with a keen eye for Facebook advertising and selling — what happens if you’re…

M-A-Y. These three letters, when strung together in that order, represent many things: A lovely first or last name. Who it’s gonna be, according to N’Sync. An expression of possibility or permission. A month bursting with creative and compassionate marketing opportunities That’s right. I’m not just talking Mother’s Day or Cinco de Mayo. There’s National…

Social media marketing is all fun and games until it’s time to measure your results, right? Have no fear: A social media audit is your business BFF. A social media audit is not as scary as it sounds. Auditing your social media presence helps you understand what’s happening across all your platforms and how each…

Everything these days appears to either be “smart” or have some form of “machine learning” involved. Whether it’s a phone, a TV, or a fridge, our transfer of power to the machines may be well on its way. This technocratic trend has driven forward everything in the digital world and the marketing industry is certainly…