Category: Google

Social media and video content are integral to any marketing strategy in 2024. 91% of businesses use video as a marketing tool, and 35% are committed to making more social media videos in 2024. If you want to leverage social media videos in your marketing efforts but are unsure how you’ve reached the right blog….

Key Takeaways Social media metrics are essential for measuring the effectiveness of your strategy. They go beyond surface-level numbers to reveal how well your content resonates with your audience. High engagement rates—likes, comments, and shares—indicate that your audience is connecting with your content. Monitoring these metrics not only boosts your reach but also signals to…

Every time I work with a new brand, one of my highest priorities is conducting a competitive analysis. A competitive analysis report helps me understand the brand’s position in the market, map competitors’ strengths/weaknesses, and discover growth opportunities. In this article, I’ll break down the steps I follow to conduct competitor analysis and identify ways…

Ah, the social media budget. For many social media managers, putting together (and justifying) financial asks is an anxiety-inducing annual event. However, budget time is also an important chance to prove the value of your work. Creating your budget highlights the scope of your ambitions for the year ahead – and should also highlight the…

The future of brand tracking is here — and it’s powered by AI. Brand tracking is an essential marketing strategy for measuring brand performance, customer loyalty, and market positioning. Traditionally, companies rely on surveys, panels, and market research to gather this data. But these methods can be slow, often taking weeks or months to deliver…

Looking for inspiration and easy ways to level up your Stories? Instagram Story apps may be the answer you’re looking for. While Instagram Stories content may be temporary, their impact isn’t. Stories offer social media marketers and brands a golden opportunity to reach and engage with Instagram’s 2 billion monthly active users. We’ve compiled a…

“If you build it, they will come” may have worked for Kevin Costner, but I think we all know that marketing a cornfield baseball diamond would take just a little more work. Websites are no different. Even the best content needs readers, and if you’ve struggled to increase your website traffic, you’re in good company….

More companies than ever are using Instagram for business — over 200 million businesses, to be exact.  Instagram has proven to be a worthwhile investment for marketing purposes. We surveyed 650+ global marketers in Jan. 2024, and they were more likely to rate Instagram as having high ROI than any other platform, and it’s the…