You may be great at making compelling content for social media. But turning business jargon into clear social media marketing goals can be intimidating. Sure, your latest TikTok may be racking up the views, but how does that contribute to your company’s bottom line? By now, most businesses know that social media marketing can be…
A Privacy First-World Won’t Hurt Your Customer Relationships, It Will Transform Them: Insights from HubSpot’s CMO
As marketers, we thrive on data. Data can help us identify when content is underperforming, and pivot to provide the highest value to our prospects and customers. It can also enable us to explore new, underutilized channels, and discover the best platforms to connect with our audiences. All of this is to say: Any changes…
42 Respectful Memorial Day Instagram Captions (+7 Ready-to-Post Images)
Since 1775, America has seen over one million casualties of war. That’s one million individuals, one million families of those individuals, and to be quite frank, one million reasons to dedicate all of your Instagram content surrounding this holiday to our fallen troops—not the summer, not the beach, not the day off of work. …
Panic Buying Is The New Backlink
One of the benefits of society freaking out about a particular topic is that it can drive online behavior that affects SEO performance. For example, currently over the past few weeks, we have been experiencing a shortage of baby formula. While the shortage is a hardship for parents, it has been a boon for websites…
Why & How to Add Hashtags to YouTube Videos (+Pro Tips)
From a novice’s perspective, hashtags are just a bunch of meaningless words added to social media content like Twitter, Instagram, and LinkedIn. But the social media savvy know that there’s more to them—lots more. And not just on Twitter and Instagram, but on YouTube as well. Hashtags can improve your videos’ visibility on YouTube, but…
How to Use Instagram Live (No Sweating or Crying)
Listen up: You’re going to get on Instagram Live, and you’re going to like it. In fact, we’re going to make it so easy to go live on Instagram that you might enjoy yourself. We’ll walk you through how to go live, three tips and tricks for planning a successful livestream, and seven examples to…
What Happens When You Spend $100 to Promote an Instagram Post (Experiment)
I’m no financial expert, but I know that $100 can get you a lot of things. For instance: $100 can buy a pair of jeans your mom will think are too expensive, or one hundred gumballs. Or, it could buy you some serious reach on Instagram. To be clear, I’m not talking about buying an…
How to Build an Instagram Sales Funnel in 8 Steps
Do you like TOFU? I’m not talking about that jiggly bean curd stuff, I mean “Top of Funnel” content. Sure, you do, because it’s the first step of every successful Instagram sales funnel… Plus, you’re reading this right now. Instagram can be your all-in-one sales funnel, as long as you set it up for success…