Category: Google

How much does Google Ads cost? It’s a reasonable question, and one we hear all the time, especially from newcomers to paid search. After all, you’ll want to know whether you can afford it. The good news is, you can. The bad news is, there’s no easy, one-size-fits-all answer. The clearest (and most infuriating) one…

Here’s a rundown of essential social media marketing advertising statistics that every marketer should keep in their back pocket to help inform their 2022 ads strategy. By now, everyone doing social understands that you can’t get by on organic posts alone. Brands need to tie in paid advertising to work alongside social media holistically. Each…

Did you know that there are 33 million businesses in the U.S.? This alone makes it tough to come up with a unique business name—then add in the fact that the name of your business can impact its success. Oh, and that once you name it, there’s no turning back (unless you want to swim…

Product marketing is the process of bringing a product to market. Easy enough right? Well, no. People are picky, competition is fierce, and markets are saturated. Even the best of brands have to work at this. Exhibit A: Coca Cola’s New Coke New Coke wasn’t just a marketing fail, it actually resulted in protests. But…

So the good news is, Google Ads works. When your business appears for specific, high-intent searches your potential customers are performing, you can expect high returns. The bad news is, everyone’s using it, and since the Google Ads platform runs as an auction, the more businesses advertising on it, the more expensive it can get….

We’re excited to bring you new exciting features in the first quarter of 2022. As the unofficial member of your social team, Hootsuite’s promise is to empower all organizations—large and small—to strategically grow your brand, business, and customer relationships with social media. Read on to find out what’s coming soon to your Hootsuite experience—we hope…

Ah, the case study: One of the most important pieces of marketing content for a business, and yet all too often, also the most boring. The problem with this is, lose a reader and you lose a customer. It doesn’t have to be this way! In this guide, I’m going to show you how to…

One of the greatest benefits of social media advertising is the ability to test, track, refine and target your ads with laser precision. The Facebook pixel is a data-gathering tool that helps make the most of your ads across Facebook and Instagram. As of February 2022, Facebook Pixel changed its name to Meta Pixel. You…