Category: Google

Websites vary in style, format, and quality. But one thing they all have in common? Headers—that strip at the top that makes for easy navigation. Despite taking up minimal real estate, headers are the most heavily engaged-with element on a website.  Businesses looking to leave an impression will strive to strike a perfect balance—of providing…

If you want to win business as a social media marketer, you don’t just need to be great at actually doing the social-media part: you need to crush the social media proposal game, too. Whether you’re responding to an RFP (request for proposal) or sealing the deal with a lead your sales team has been…

Standing out in a sea of organic and paid Facebook content is tough. And even if you manage to catch peoples’ attention as they scroll through your products, it’s hard to turn browsing into purchasing. Even if you’re an experienced retailer with a keen eye for Facebook advertising and selling — what happens if you’re…

M-A-Y. These three letters, when strung together in that order, represent many things: A lovely first or last name. Who it’s gonna be, according to N’Sync. An expression of possibility or permission. A month bursting with creative and compassionate marketing opportunities That’s right. I’m not just talking Mother’s Day or Cinco de Mayo. There’s National…

Social media marketing is all fun and games until it’s time to measure your results, right? Have no fear: A social media audit is your business BFF. A social media audit is not as scary as it sounds. Auditing your social media presence helps you understand what’s happening across all your platforms and how each…

Everything these days appears to either be “smart” or have some form of “machine learning” involved. Whether it’s a phone, a TV, or a fridge, our transfer of power to the machines may be well on its way. This technocratic trend has driven forward everything in the digital world and the marketing industry is certainly…

Since their introduction in 2020, Reels have become one of Instagram’s most popular and engaging types of content. The platform makes posting Reels worth brands and creators’ while — Instagram’s algorithm favors video content, which means Reels are more likely to reach large audiences than static Instagram posts. If you find yourself wanting to download Instagram…

Ask a marketer or business owner what they’d like most in the world, and they’ll probably tell you more customers. What often comes after that? More traffic to their site. In fact, 61% of marketers say their biggest challenge is generating traffic and leads. There are many ways you can increase traffic to your website,…