Every sports team has its star player. Scores the goals. Nets the points. Wows the crowd. And every team also has a playmaker. Rarely scores. Not the fastest. But brings out the best in every other player on the field, and are the catalysts for those wow plays. Well, if PPC was a sports team…
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Create a Customer Experience Strategy [FREE TEMPLATE]
There’s no question that a customer experience strategy is key to business success in today’s market. But knowing where to start when creating a winning strategy can be daunting. Never fear – your friendly neighborhood business blogger is here! In this post, you’ll uncover what a customer experience strategy is why you should have one…
Google Analytics 4 vs Universal Analytics: Everything you need to know about what’s changing
Universal Google Analytics is dead. Live long Google Analytics 4. Well, not quite dead yet, but it’s definitely terminal. The phase-out date is set for July 1, 2023, and this has a lot of people wondering, “Should I care? What does the Google Analytics 4 change mean for me?” Well, dear reader, we are here…
What Is Patreon? A Creator’s Guide To Making Money in 2022
So your podcast audience has exploded, but the revenue from those fancy sock ads isn’t exactly covering rent yet. Or maybe you’re tired of social media algorithms hiding your content from even your most dedicated followers. Enter Patreon, a platform that makes it easy for content creators to monetize their online following! With Patreon, users…
8 Inspiring Black-Owned Businesses That Are Rocking It This Year
There are several key monthly awareness themes in August, from eye health to family fun, but there is one that you won’t want to miss: Black Business Month. Started in 2004 by historian John William Templeton and engineer Frederick E. Jordan Sr., this month is dedicated to shining a light on all the amazing work…
13 Ways to Use Instagram Guides for Marketing in 2022
Instagram Guides are one of the newest ways to share content on the platform. Since the feature was first introduced in 2020 (along with Live, Shops, Reels and a rearranged home screen—whew) brands around the world have discovered how to incorporate Guides into their marketing strategies. And with 1.3 million people using Instagram every day,…
Experiment: Instagram SEO vs Hashtags
Back in March 2022, Adam Moserri made a surprising announcement via Instagram Stories. The Instagram CEO announced that hashtags don’t really matter on the platform anymore. TBH, I’m still reeling over here. First, he says that you really only need 3 to 5 hashtags instead of 30, and now this? Is nothing in this world…
How to Go Live on TikTok (With or Without 1,000 Followers)
Ready to stream on the fastest-growing social media platform? This is your guide to how to go live on TikTok, why you’d want to, and how you can try to do it without the 1,000 follower minimum! Going live on TikTok has the same benefits as going live on any social media channel: it’s your…