Category: Google

As you can see below, conversion rates vary by industry—apparel sees 2.77% while vehicles sees 7.98%. But one thing that’s true no matter which one you’re in is that a good landing page is a must if you want to...

If you’re not already using Pinterest shopping tools, this is your sign to get started. 9 out of 10 Pinners use the platform for purchase inspiration. And, 98% of all Pinterest users say they’ve tried a new brand they found...

With more than 1 billion monthly active users and 3 billion global installations, TikTok has quickly become one of the most engaging social media platforms in the world. Not only does the platform bring in big crowds, but it also...

Whether I’m looking for a new mascara or a new couch, I start my search by telling people I’m looking. I ask friends what they’ve bought, if they like it, and—most importantly—if they’d recommend it. If I don’t have luck...

Facebook is the OG social media platform and the largest one by nearly every metric. Love it or hate it, the social giant — and soon-to-be harbinger of the metaverse — is a must-have social media channel for marketers. In...

For those who are conversion-focused in their paid search strategy, maximizing the profitability of your advertising efforts is a top priority. Google offers a variety of Smart Bidding strategies that can allow you to drive more conversions at a cost...

Not only are one-third of the most viewed Stories from businesses, but also, according to Rival IQ the top 25% most active brands publish Instagram Stories at least 17 times a month. That means that 1) Instagram Stories are important...

The Facebook algorithm. Whether you love it or hate it, you’ve got to understand it to be successful in marketing your business on the world’s largest social network. The average organic Facebook Page post sees just 0.07% engagement. To bump...