When you work on your site’s SEO, reflecting on those efforts should be part of your ongoing strategy. Whether it’s for a client, your manager, or your team, creating an SEO report is the best way to do so. This...
Category: Holistic SEO
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Holistic SEO
Turning data into actionable insights: a data-driven SEO strategy
Modern SEO is all about data. Rankings can change overnight, user behavior as well, and search engines increasingly use AI to power the search results. To be able to respond, your decisions should be dictated by real, measurable insights. This...
Google algorithm, Holistic SEO, SEO Basics
What is SEO (Search Engine Optimization)?
Do you have a website or are you thinking about creating one? And do you want to attract more people to your business? If the answer is yes, then there’s no doubt about it: SEO should be part of your...
Content SEO, Holistic SEO, User eXperience (UX)
How to perform an SEO audit (with checklist)
An SEO audit is a health checkup of your site. It allows you to know what works and what does not, and it allows you to make improvements based on what you find. This can lead to improved performance — both on...
Holistic SEO
Choosing the right platform for your business website
Every business needs an online presence. Building a business website could be one of your most important decisions. But after that decision comes another question: Which platform should you choose to build your business site on? This depends on what...
Holistic SEO
SEO vs. Pay-per-click advertising: Which one should you choose?
SEO and PPC are two of the most important strategies for increasing your website’s visibility. While they both aim to attract more traffic, they operate differently. They also serve different purposes. Here, we’ll discuss SEO vs. Pay-per-click advertising and how...
Holistic SEO
SEO automation: Tools and tips for SEO success
SEO is like a never-ending story. There are always things to do. And these things need your undivided attention, from keyword research to content audits and performance reporting. Many of these are repetitive, recurring, and time-consuming. And that’s why you...
Holistic SEO
How to create an effective SEO roadmap
The start of the year is always a good moment to start or update your SEO roadmap. This is a structured collection of tasks you plan to do to enhance your site’s performance. If you already have one, great! If...
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