Link building isn’t easy. That doesn’t mean it’s rocket science. It means it takes a lot of work if you do it right. Link building done the wrong way can backfire, resulting in a ban from Google altogether. In this post, I’ll discuss our ideas about getting more backlinks: link building from a holistic SEO…
Sustainable website growth and the role of SEO
Web sustainability is a huge topic and covers a lot of aspects, from design principles to many technical details. Did you know that SEO can actually lower your website’s impact on the web’s carbon footprint? If you want to know more about sustainable website growth and how SEO can help you, then read on! What…
Homepage SEO: Does it exist?
The homepage of your website serves many different purposes. It’s the page where you welcome people to your website, where you want to highlight your most important stuff, and from where users can navigate to your other pages. That’s why it’s important to spend enough time optimizing your homepage. But should you also optimize your…
Sustainable SEO: How to focus on a lasting SEO strategy
You’re probably familiar with SEO, but what do we mean by sustainable SEO? Well, it’s all about spending your time on the right things in order to outrank competitions in the search engines! But how do you keep doing SEO in an efficient and successful way? How do you keep ranking in the long run? If you’re…
How to pick up SEO after you’ve neglected your site
The new year has just begun. Maybe you’ve promised yourself that you’re going to really make an effort in SEO this year. Perhaps you’ve not been giving your site the proper SEO love it deserves and over time your rankings have been going down. Or maybe you’ve noticed a decrease in organic traffic and want…
Organic Search vs Pay Per Click advertising: go sustainable with our Black Friday sale!
It’s Black Friday weekend and at Yoast, our Black Friday is all about going green. Getting those bullets green and getting that green, organic traffic to your site. Why is organic traffic so important? And why will organic search and SEO continue to be important in the future? Isn’t it much easier to advertise in…
The T in E-A-T: What is Trustworthiness? How can you achieve it?
Trust is really important for users browsing content and shopping online. Fake news is a widespread problem, and phishing attacks are becoming more and more common. You might know your content is safe to use — but does Google know that, too? And what about your users? In this post, we’ll explain all about trustworthiness…
The A in E-A-T: What does authoritativeness mean and how can you demonstrate yours?
The quality of your content is so important nowadays. By creating high-quality content you can improve your rankings, attract new people and build a strong relationship with the audience you already have. If you can show authority on a topic, this lends more strength to your high-quality content and lets users know they can trust…