Things are always on the move in the SEO world. Google regularly updates its algorithm and the competition is never far behind. And the current situation is only making things harder, with the shift to online for businesses that might...
Category: Internal Linking
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Internal Linking, Link Building, SEO Basics
What is anchor text and how to improve link text?
Anchor text — or link text — is the visible, clickable text of a link. It usually appears in a different color than the surrounding text and is often underlined. Good link text tells the reader what to expect if...
Content SEO, Internal Linking, Keyword research, SEO Copywriting, Site Structure
Why focus on long-tail keywords?
Focusing on long-tail keywords is a great SEO tactic. Long-tail keywords are keywords or keyphrases that are more specific – and usually longer – than more commonly used keywords. Long-tail keywords get less search traffic, but will usually have a...
Content SEO, Internal Linking, Site Structure
How many internal links does a post have? Find out the easy way!
Do you wonder how often you link to a certain post? Or how many outgoing links it has? If you don’t, you should. Because if you want a post to rank, you should link to it from related content. And,...
Internal Linking, Site Structure
Site structure: the ultimate guide
Your site needs to have a defined structure, because without it, it’ll just be a random collection of pages and blog posts. Your users need this structure to navigate on your site, to click from one page to another. Google...
Content SEO, Internal Linking, Local Marketing, Local SEO, SEO, Site Structure
Improve your site structure in 4 simple steps
Optimizing your site structure should be an important aspect of your SEO strategy. A good site structure is of crucial importance for your SEO, as it makes it easier for both your users and Google to navigate your site. But...
Content SEO, Internal Linking, Local Marketing, Local SEO, SEO, Site Structure
Internal linking for SEO: Why and how?
Before your content can rank, it needs links. Google finds your posts and pages best when they’re linked to from somewhere on the web. Internal links also connect your content and give Google an idea of the structure of your website....
Duplicate Content, Google algorithm, Internal Linking, Local Marketing, Local SEO, SEO, Site Structure
Why is Google ranking the wrong page?
Your post is optimized, all your bullets in Yoast SEO are green and still, the post you want to rank with does not rank for that keyword. And yet, another page on your website does show up in the results....
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