App store optimization (ASO) helps your app stand out in busy marketplaces. It’s about making your app more visible and increasing downloads. This guide will provide strategies for both Google Play and Apple App Store, perfect for those starting or looking to improve. Table of contents What is app store optimization? ASO vs. SEO What…
How do you improve your mobile site?
Your site should be mobile-friendly. Because nowadays, most people are searching on Google with their phone. But what does it mean to have a mobile-friendly site? And where do you start? In this SEO basics article, you’ll find an overview of what you could do to improve your mobile site. Table of contents When is…
SEO in 2023: Your chance to shine!
For most sites, SEO in 2023 will probably be similar to the past couple of years: you still need to improve your work but set the bar higher and higher. Competition is getting fiercer, and Google — and your potential customers — are getting better at recognizing true quality. Also, you should keep an eye…
What is UX (and why bother)?
You might have heard us say it before: the UX of your site is essential for SEO. But what is UX? And why is it important for SEO? In this article, we’ll explain what it is and why you shouldn’t overlook it if you want to rank high in Google. On top of that, we’ll…
SEO in 2022: Your chance to shine!
Although it also brought many good things, 2021 was a year to forget for most of us quickly. So let us take a look at next year. For most sites, SEO in 2021 is not much different from the past couple of years: you still need to improve the same, but you need to set…
How ‘near me’ searches can help your local SEO
Google keeps getting better at handling near me searches. Needless to say, mobile is the de facto way for most people to search for businesses and products — especially while out and about. Location-based ‘everything’ needs to be taken into account while optimizing the mobile and local SEO for location-dependent businesses. It’s clear that Google…
WordPress SEO: the definitive guide
A tutorial to higher rankings for WordPress sites This is the original WordPress SEO article since 2008, fully updated for 2021! WordPress is one of the best content management systems when it comes to SEO. But even though it gets a lot right “out of the box,” there’s much more that you can do to…
How to improve your mobile site?
Here’s the thing: your site should be mobile-friendly. This should be your number one priority. If you want to optimize your mobile site, you have to improve your site’s performance, plus you have to make sure that it offers users an excellent user experience. In this SEO basics article, you’ll find an overview of what…