Google is really smart, amazingly smart. The algorithm is very close to reading texts like human-beings. At the same time, parts of Google’s algorithm aren’t smart at all. Computers aren’t that good at understanding ‘what is what’ on a page....
Category: Schema.org
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eCommerce SEO, Rich Snippets, Schema.org
Rich results for products with Schema.org structured data
You see them in search results a lot: product listings with added metadata, like price, availability, reviews, and specifications. However, not every site offering the same product has the same rich results or rich snippets. This could have two reasons....
branding, Content SEO, Local SEO, Schema.org
Google’s knowledge panel: What is it and how to get one?
Google’s knowledge panel is the block you’ll find on the right side of your screen in the search results. Nowadays, you’ll see it for a lot of queries. It presents the results of Google’s Knowledge Graph, which can be seen...
Rich Snippets, Schema.org
Rich results, structured data and Schema: a visual guide to help you understand
Back to Yoast.com A recipe to impress your dinner guests, a step-by-step guide to changing your tire, or the opening hours of the store around the corner. You might have noticed that Google is stepping its game up with the...
Rich Snippets, Schema.org, Yoast SEO academy
Coming soon: Understanding structured data course!
There’s a new Yoast SEO academy course on its way: the Understanding structured data course! Are you ready to take a deep dive into the theory of structured data? After completing this course, you’ll understand the concepts and terms related...
Content SEO, Mobile SEO, Schema.org, Site Speed, Site Structure, Technical SEO, User eXperience (UX)
SEO in 2021: A new chance to impress
Although it also brought lots of good things, 2020 was a year to quickly forget for most of us. So let us take a look at next year. For most sites, SEO in 2021 is not much different from the...
Content SEO, Schema.org, WordPress
Towards a trusted web: Timestamping content with WordProof
The worldwide web is one of the greatest achievements of mankind. It has revolutionized communication and allowed for a stunning amount of innovation to happen. As a place without regulation, the web was allowed to grow tremendously. But today, we...
Rich Snippets, Schema.org, SEO Basics, Technical SEO
What is structured data?
You might have heard about structured data, Schema.org, and JSON-LD. You might have even heard that it’s becoming more and more important to add them to your site. But what do these terms mean exactly? What is structured data? And...
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