The meta description is a snippet of up to about 155 characters – a tag in HTML – which summarizes a page’s content. Search engines show it in search results mostly when the searched-for phrase is within the description. So...
Category: SEO Copywriting
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Content SEO, Readability, SEO Copywriting
Transition words: why and how to use them
Using transition words in your writing can help you enhance the readability of your content. These words help your text flow and show readers the relationship between phrases and paragraphs. That’s why the readability check in Yoast SEO provides feedback on...
Content SEO, Readability, SEO Copywriting
How to use headings on your site
Headings help users and search engines to read and understand text. For example, they act as signposts for the readers and make it easier for them to figure out what a post or page is about. Headings also define which...
Content SEO, SEO Copywriting, WordPress
How to optimize a blog post for search engines: a checklist!
So you’ve decided to write a blog post. That’s great! Now let’s make sure your efforts pay off and it turns into an awesome post that also ranks. What will you need to write and optimize that blog post? What...
Content SEO, Readability, SEO Copywriting, Yoast SEO
How to use the readability analysis in Yoast SEO
Everybody knows the colored bullets (or dots, or even ‘traffic lights’) in Yoast SEO. Two parts of the plugin use this system: the content analysis and the readability analysis. The first checks whether your post is SEO-proof, while the latter...
Content SEO, Internal Linking, Keyword research, SEO Copywriting, Site Structure
Why focus on long-tail keywords?
Focusing on long-tail keywords is a great SEO tactic. Long-tail keywords are keywords or keyphrases that are more specific – and usually longer – than more commonly used keywords. Long-tail keywords get less search traffic, but will usually have a...
Blog SEO, Blogging, Content SEO, SEO Basics, SEO Copywriting
10 tips for an awesome and SEO-friendly blog post
As with all writing, writing blog posts requires skill. To keep your reader interested, you should think about the structure of your piece and write appealing articles. If people like and understand an article, they will be much more inclined...
branding, Charity, Content SEO, Local SEO, Local SEO case study, Mobile SEO, SEO Copywriting
SEO tips for non-profit organizations
SEO is important for every website that wants to attract traffic. SEO for non-profits, in that regard, isn’t that different from SEO for other businesses. For non-profits -often struggling to make ends meet- it can be a cheap and effective...
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