We all know the foundation of e-commerce SEO is keyword research. Over half of shoppers surveyed in a global retail study say they use Google to research purchases they plan to make online. This is why SEO is your golden ticket to increasing organic visibility. How? Think about it: Before you create your site’s content,…
What the New Google Search Essentials Tells Us About SEO
Are you familiar with Google’s Webmaster Guidelines? It has been around for years (until now), and it broke the dos and don’ts of SEO. But it was outdated. So, Google replaced it with Search Essentials which gives you a whole new set of requirements if you want to do well with SEO. They go much…
SEO Is Never Truly Done, Here are 7 Reasons Why
You’ve established your initial web presence and have an SEO strategy in place. There’s some steady traffic, and you’re even picking up some leads. Your job’s done, right? Not quite. You see, it’s not that simple. Effective SEO is an ongoing process that takes consistent work. Even if you’ve hit your key milestones and you’re…
What Is Find Places Through Reviews?
If you’re a local business that wants nearby customers to find you, then you know local SEO and Google Business Profile is where it’s at. Combined with tools like featured snippets, these are essential to getting your content in front of local customers. As a small business owner, you also understand that good reviews are…
SEO vs PPC: Pros, Cons, & Everything In Between
“Which is better, SEO vs PPC?” If there’s one question I get asked more than any other, this is it. Everyone wants to know who wins in the battle and where they should spend their marketing dollars. And everyone hates when I tell them there isn’t an easy answer. Like everything else, it depends. Neither…
5 Rules for Your Sub-Brand Keyword Strategy
If you’ve tried Coca-Cola, you’ve probably had a Diet Coke. If you use Google as your preferred search engine, chances are you have a Gmail account. What’s the link between the two? Both are high-profile companies with high-profile sub-brands. Think of a sub-brand as a room in a house and the house as your brand….
How Providing Video Transcripts Boosts Your SEO
Chances are, you already know the SEO basics. Researching keywords, optimizing your website, measuring the results, and tweaking your strategy are the fundamentals everyone should take to heart if they want to increase their leads and enhance their conversion rates. However, we aren’t discussing any of that today. Instead, I’ll explain how to use video…
Ubersuggest vs. Ahrefs: SEO Tool Comparison
There are so many SEO tools at your disposal today. With digital marketing growing every day, the industry has to adapt quickly. So, the tools you use should help you work smarter and not harder. Keyword research and SEO strategy are foundational pieces of your marketing plan. It’s all part of your workflow to draw…