Category: SEO

Are you familiar with Google’s Webmaster Guidelines? It has been around for years (until now), and it broke the dos and don’ts of SEO. But it was outdated. So, Google replaced it with Search Essentials which gives you a whole...

You’ve established your initial web presence and have an SEO strategy in place. There’s some steady traffic, and you’re even picking up some leads. Your job’s done, right? Not quite. You see, it’s not that simple. Effective SEO is an...

If you’re a local business that wants nearby customers to find you, then you know local SEO and Google Business Profile is where it’s at. Combined with tools like featured snippets, these are essential to getting your content in front...

“Which is better, SEO vs PPC?” If there’s one question I get asked more than any other, this is it. Everyone wants to know who wins in the battle and where they should spend their marketing dollars. And everyone hates...

If you’ve tried Coca-Cola, you’ve probably had a Diet Coke. If you use Google as your preferred search engine, chances are you have a Gmail account. What’s the link between the two? Both are high-profile companies with high-profile sub-brands. Think...

Chances are, you already know the SEO basics. Researching keywords, optimizing your website, measuring the results, and tweaking your strategy are the fundamentals everyone should take to heart if they want to increase their leads and enhance their conversion rates....

There are so many SEO tools at your disposal today. With digital marketing growing every day, the industry has to adapt quickly. So, the tools you use should help you work smarter and not harder. Keyword research and SEO strategy...