Key Components for Creating a Powerful Paid Social Media Strategy Creating a successful paid social media strategy is essential for businesses that aspire to achieve remarkable success and enhanced visibility in today’s fiercely competitive online environment. This detailed strategy demands a thorough understanding of various social media platforms and necessitates a unified approach that aligns…
Social media ads vs. organic strategy: which is better for SEO?
Even if you’re a new or experienced business owner, you can’t ignore the impact of social media on your business. It’s great for marketing, brand awareness, and SEO. But it’s quite a hassle to keep track of your social media accounts, website, blog, and your product(s). To save you time and money, we’ll be looking…
Should your business start using Threads?
Social media can be a great tool for your business and your SEO, because it can help drive traffic to your website. That’s why it’s good to keep an eye on new social media platforms, like Threads. So, is it worth it to invest your time in Threads? Or should you focus your efforts on…
How Shopify, Canva, and HubSpot are Excelling on Threads, and How You Can, Too
When Threads was first announced, I was wary. We’ve seen so many new social media platforms enter the marketplace over the past year, ranging from BeReal and Clubhouse to Twitch and Lemon8. In all that chaos, it can be difficult to determine which ones have true staying power, and which ones are passing fads. And then…
How to Get Verified on Instagram: 6 Steps to Get Your Blue Check
If you want your brand to show the highest level of credibility on social media, then you’ll need to know how to get verified on Instagram. Earn that little blue check, and everyone will know your account is the real deal. And fake accounts will have a tough time impersonating you. It’s easy to apply…
7 Simple Steps to Create a Facebook Business Page (+Tips to Make It More Engaging)
Your Facebook Business Page is one of the most important online properties for your business. Why? Because it’s where you connect with customers, respond to feedback, engage with new buyers, and simply tell Facebook’s 2.9 billion users what time your shop is open on Tuesdays. Facebook Business Pages also have a bunch of parts to…
We Just Witnessed the Birth of a Social Media Channel: What to Know About Threads
In early July, Instagram released its latest app Threads and immediately captured everyone’s attention. Thirty million people’s attention to be exact. Within 10 days, Threads had reached a whopping 100 million active users, even trending on Twitter, the incumbent. Let’s dig into: What Threads is How to Create a Profile Key Features What It Might…
What’s Mastodon & Should Social Media Marketers Keep it on Their Radar?
A new social network has taken the internet by storm, and it goes by the name of Mastodon. Having amassed a following of almost two million active users by this January, the platform is described as an alternative to Twitter. So what does this new name have to offer marketers? And can your brand benefit…