![The Most Effective Types of Content on Social Media in 2024 [New Data]](https://localseoresources.com/wp-content/uploads/https://blog.hubspot.com/hs-fs/hubfs/facebook%20shops-1.jpg?width=588&height=331&name=facebook%20shops-1.jpg)
It’s 2024, and the highest-ROI marketing channel is still good ol’ social media. Our State of Marketing & Trends Report shows that 43% of marketers use it as a marketing channel. I wonder why that number isn’t even higher. These days, sharing content on social media is a no-brainer for brands. Whether you’re looking for…
The Top Brands on Threads & How They Gained Followers So Quickly
Since launching in July, Threads has accumulated 120 million users. Among those users are brands using the platform to connect with their audience and boost brand awareness. After just a month, some brands have gained hundreds of thousands — even a million — followers. So, what are the top brands on threads, and how did…
What’s Mastodon & Should Social Media Marketers Keep it on Their Radar?
A new social network has taken the internet by storm, and it goes by the name of Mastodon. Having amassed a following of almost two million active users by this January, the platform is described as an alternative to Twitter. So what does this new name have to offer marketers? And can your brand benefit…
Social Media Platforms Marketers Should Watch in 2023
When you visit the App Store or Google Play and search “social media,” there are hundreds of apps to choose from. But, as the pool of social platforms grows, will any of them really change the game for marketers this year? In our Social Media Trends Survey, we asked 1,000+ social media marketers about the…
TikTok’s Tests New Search Features: What We Know Right Now
TikTok, like many social platforms, often rolls out new features to improve the app experience and offer new opportunities for creators and users. It recently launched a feature that calls into question whether, in the future, the app will require its own unique SEO strategy. Let’s discuss this. TikTok’s New Search Feature TikTok’s new search…
16 TikTok Advertising Stats to Know Before You Invest
While TikTok is a newer platform, it has made strides in proving itself as a must-have platform for brands, businesses, and creators looking to grow an engaged audience and advertise themselves. Whether you’re just starting on the platform or you’re looking to learn more about the state of advertising on TikTok, this post will go…
![Which Social Media Channels are Gaining and Losing Steam? [New Consumer and Platform Data]](https://localseoresources.com/wp-content/uploads/https://no-cache.hubspot.com/cta/default/53/ebf9ec8e-a468-455a-943e-80aa4e6be694.png)
Which Social Media Channels are Gaining and Losing Steam? [New Consumer and Platform Data]
These days, it feels like everyone is on social media. But make no mistake, not everyone is on every channel. As marketers, it’s important to know your audience’s favorite social channels. For instance, if you’re selling retirement homes, it’s safe to forgo Snapchat, where only 3.7% of users are over 50. HubSpot surveyed over 1,000…
![12 Best Social Media Marketing Courses to Take Online [Free & Paid]](https://localseoresources.com/wp-content/uploads/https://no-cache.hubspot.com/cta/default/53/046ae889-42fb-496a-9f6a-3f3c283cc4b4.png)
12 Best Social Media Marketing Courses to Take Online [Free & Paid]
Taking a social media marketing course will help you level-up your existing skills or jumpstart a career in marketing management. And this is a good time: According to the Bureau of Labor Statistics, a 10% rate of job growth is expected for marketing managers from 2020 to 2030. To help you stand out from your…