A new social network has taken the internet by storm, and it goes by the name of Mastodon. Having amassed a following of almost two million active users by this January, the platform is described as an alternative to Twitter....
Category: Social Media
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Social Media
The State of Social Media in 2023: How You Can Build Communities, Drive Sales, and Go Viral, According to 1,000+ Social Media Managers
There's no two ways around it: Social media is hard. Nowadays, social media marketers are inundated daily with information on evolving trends, social platforms that are gaining or losing steam, and new types of content. It can be hard to...
Social Media
Instagram SEO Guide: 9 Tips to Improve Your Reach
Are you frustrated by the ever-changing landscape of social media? Are the algorithm changes making you feel lost? As changes arise, consistency is key. If you’re looking to improve your reach on Instagram, you need to start thinking about Instagram...
km-import, Social Media
How to Create, Optimize, and Test Meta Ads (Formerly Facebook Ads)
As a savvy internet user, you might think no one clicks on Facebook and Instagram ads. You’d be wrong. In 2021, Meta made over $114 billion in revenue from advertising. Someone’s clicking. But who, and how do you get them...
Social Media
TikTok Shopping: What You Need To Know
Not that long ago, it was all about Facebook, Instagram, and Twitter, but now everyone is talking about TikTok. It seems like every top brand is on there, and even smaller businesses like Elf Cosmetics and start-ups like Vessi are...
Social Media
How To Use Twitter Campaign Planner
You’ve probably all done it: launched an ad campaign only to find it didn’t quite hit the spot. Perhaps you didn’t quite reach the audience you wanted to, and the ads didn’t convert the way you hoped. It’s a waste...
km-import, Social Media
How to Use a Business Pinterest Account For Marketing and Brand Growth
If you still think Facebook and Twitter are the be-all and end-all of social media marketing tools, think again. Say “Hi” to your business’s new best friend: business Pinterest accounts. Eighty percent of Pinterest pins are repins, which means this...
Social Media
How to Use Meta Business Suite (Formerly Facebook Business Suite)
Businesses spend nearly 115 billion dollars on advertising across Meta (formerly Facebook) platforms. Why? Because it works! Plus, Meta offers great tools that make it easy to manage and track your business accounts. Are you having issues managing your Facebook...
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