Category: Video Marketing

AI Video Scriptwriting: The Future

AI Video Scriptwriting: The Future

Modern marketers’ strategies for unlocking AI’s full potential in video script creation Video has emerged as a highly effective tool in today’s digital marketing landscape, captivating audiences and fostering engagement. Crafting an engaging video script is crucial for standing out in a competitive industry. However, creating these scripts can be complex and time-consuming, especially when…

What Video Marketers Should Know About Creating Diverse and Inclusive Content [New Research]

What Video Marketers Should Know About Creating Diverse and Inclusive Content [New Research]

Inclusive content is no longer considered a bonus for video marketers; Diversity, Equity & Inclusion (DEI) is an integral component of an effective video content strategy. According to Facebook Advertising, 64% of audiences in the US, UK, and Brazil said they would like to see more diversity. Deloitte’s Heat Test Report found 69% of brands…

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