One of the best ways to increase your profitability? A/B split testing. Google Ads has a feature called the Experiments where you can create custom experiments for your campaigns and compare how your test group performs against your original campaigns (control group) over time. Only problem is, this is only available for Search and Display…
Ear Infections Explained
Ear Infections Explained What is the cause of an ear infection? Ear Infections Explained: The middle ear is a small space behind the eardrum that should be kept clean and dry by air that generally travels up from behind the nose through the Eustachian tube. When the middle ear isn’t adequately ventilated with fresh air,…
MBO (Management by Objectives): Everything You Need to Know
As a leader, you have expectations for your team. You want to see a specific level of performance and efficiency, and using a management by objectives (MBO) approach can help you manage your team effectively. When organizational goals are not communicated to employees, they can’t meet expectations. This leads to micromanaging and instills the belief…
What’s a Good Click-Through Rate For …
Is your click-through rate good, or good enough? This is a really common question, but unfortunately the answer to “What is a good click-through rate” will vary depending on a number of factors, including your industry and keywords. Additionally, in many situations your CTR is not nearly as important as your conversion rate. Still, it’s…
You can now buy Yoast SEO Premium on WordPress.com
Something to celebrate! WordPress.com customers with a paid plan can now buy Yoast SEO Premium straight from the backend. Yoast SEO is the first premium plugin to offer paid services to customers on WordPress.com. It doesn’t matter if you have a Starter, Pro, ecommerce, or business plan — all paying plans are eligible. Now, everyone…
Image Copyright on Social Media: Everything You Need to Know
Image copyright is not anyone’s idea of fun dinner table conversation. But for social marketers, it’s a need-to-know. Content with images gets significantly higher engagement. If you don’t have the time, tools, or resources to create all of your own visuals from scratch, you need to understand how to properly find, use, and credit images…
Copywriting With Humour
Copywriting With Humour Copywriting With Humour: Writing copy is complex, and writing good copy is even more challenging. Anyone can write a blog piece, but only captivating text penetrates your audience’s subconscious and drives them to act. When used in copy, humour is a beautiful way to connect with your audience, leaving them feeling good…
Podcast Equipment You Need to Take Your Show from Good to Great in 2022
Want to start podcasting, but feel intimidated by the podcast equipment you’ll need? Don’t be! Professional-sounding podcast equipment is more accessible than ever. With 26% of adults listening to podcasts weekly, the production quality of your show is important. In order to build a successful podcast, you need the right tools and services at your…