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Securing approval for a marketing budget is often tough, especially in times of economic uncertainty. I haven’t been there myself, but my learnings from C-level marketers show the many complexities around marketing budgets. Budget slicing is a common occurrence. Entire...

The remote work productivity debate will never end, and frankly, it shouldn’t. Leaders and employees alike should never stop being critical of how time is spent and seeking improved productivity levels. Is it tiring to refine and edit how we...

Social media customer service has never been more important. 81% of customers expect faster service thanks to new tech, and 65% expect it if they spend more than usual. As customers continue to spend cautiously in the wake of post-COVID...

Instagram analytics tools can help you turn a mediocre Instagram strategy into a winning one. Tracking your Instagram analytics is the only way to build an effective Instagram strategy. If you’re not tracking data, you’re just guessing about what works....

As a one-woman solopreneur running her own business, I’m constantly looking for new AI tools to help save time, increase productivity, and bring about a better ROI. The ecommerce sector is no different. That’s why I’ve spent some time reviewing...

Social media image sizes seem to change constantly. One moment you have the perfect cover page for your account. The next, it’s been resized and looks all pixelated and wrong. It doesn’t help that information about official dimensions and image...

Learn how to build professional relationships that don't just open doors — but blow them wide open. Building strong professional relationships is your secret weapon for marketing success. The right connections can open you up to new ideas, reveal valuable...