ChatGPT this, ChatGPT that. Well, I’m here to add to the AI noise (but in a good way, I promise). I’ve seen a lot of discourse on LinkedIn about ChatGPT resumes and other professional use cases for AI. Since the...
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Communication
The Definitive Resource for Email Octopus
The Complete Email Octopus Guide: Everything You Need to Know Understanding the Role of Email Marketing in the Digital Era Email marketing is an essential component of modern digital marketing strategies, enabling marketers to establish personalised connections with their audience....
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Google, Google Maps, Google My Business
How to Use AI to Market Your Small Business [+ My Favorite AI Tools]
Being a small business is both easier and harder than ever. Yes, the competition is tough, but there have never been more AI tools that can help you in almost every segment of your business. For example, I’d long wanted...
Tips & Tricks
Delving Into Deep Search’s Hidden Dark Web
Dark Web For Invisible Web Investigation It would help if you had special software, configurations, or authorisation to access the Dark Web, a part of the internet that regular search engines don’t index. The fact that it is a secret...
AI and SEO, Content SEO
AI Overviews by Google and how Yoast SEO helps you prepare
As Google rolls out its new AI Overviews, SEO professionals and website owners must adapt to these changes to maintain and improve their search rankings. Google’s AI Overview, powered by the advanced Gemini model, integrates generative AI into the SERP....
Uncategorized
12 Kinds of Growth in Local SEO
You don’t just want to become easier to find: you want to be harder to avoid. Higher rankings make you more visible, but alone they don’t make you unavoidable. Your goals will require more than that. You need multiple ways...
Contractor Marketing
Google’s Search Engine and AI Redesign: Potential Impacts on Paid Media
Google’s recent announcement of a comprehensive redesign of its search engine and AI technology could signify a major shift in the digital advertising landscape. While the full implications are still unfolding, this development may significantly alter how campaigns are managed...
Google, Google Maps, Google My Business
Social Media Automation: 8 Time-Saving Tools for 2024
If you’re like us, you prefer fun jobs over tedious tasks. (Actually, if you were into tedium, you probably wouldn’t be reading this blog in the first place.) That’s why you’re going to love social media automation tools. Social media...
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