Social media KPIs (or key performance indicators) are data-based measures of your progress toward important business goals. Understanding which KPIs matter and how to track them allows you to build and refine an effective social media strategy that supports organizational...
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Google, Google Maps, Google My Business
5 CMO Communication Strategies to Secure CEO Buy-in
As I‘ve moved up in my marketing career, I’ve realized how important it is to be on the same page as the CEO. In this recent episode of Marketing Against the Grain, we explore this topic and offer tips for...
Natural Wellness
Optimising Weight Loss through Fasting
Because of the possible health advantages, fasting has become more popular, especially intermittent fasting (IF). Intermittent fasting is a weight management programme that promotes metabolic health, insulin sensitivity, and improved eating habits by alternating between eating and fasting intervals. Read...
Uncategorized
Local SEO According To The Leaked Google API Documents
As you would expect, SEOs are poring over the Google API documents leaked this weekend. See Rand Fishkin’s and Mike King’s posts for more info. I thought it would be interesting to summarize all of the “Local SEO” relevant docs...
eCommerce SEO, Shopify, WooCommerce
Using the focus keyphrase for product pages in Yoast SEO
SEO is crucial for any online store. One key aspect that Yoast SEO needs to help you improve the SEO of your product pages is a focus keyphrase. This guide will help you find and fill in the proper focus...
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Google, Google Maps, Google My Business
Instagram Automation: What You Should Automate + Tools [2024]
Instagram automation: Should you try it? Will it get you in trouble with the algorithms, or will it help grow your audience? The answer is: It depends. There are perfectly legitimate ways to automate Instagram posts. But there are also...
Google, Google Maps, Google My Business
I Tested 6 AI Tools for Graphic Design, Here Are My Favorites
Graphic design has come a long way since I started in the arts nearly a decade and a half ago. Improvements in tools like Photoshop or my personal favorite, Procreate, from then to now have helped remove creative roadblocks and...
Communication
Exploring Connected Accounts – Methods for Email and Phone
Discovering Linked Accounts Linked accounts allow users to connect multiple online accounts, typically for convenience or efficiency. This can involve linking social media accounts, email addresses, phone numbers, and other related information. People find it more convenient to link their...
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