So you’ve got your Google Ads campaign up and running, and your ads and keywords are starting to generate an impressive number of clicks. Great! But unless you’ve got conversion tracking installed, you won’t be able to see how many...
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24 Gen Z Statistics That Matter to Marketers in 2022
A few years ago, the oldest Gen Zers were still in high school. Practically infants. Now, the oldest are 25 and rapidly moving up corporate, and other, ladders. How do you adjust your marketing strategy to include Gen Z without...
How To Use Essential Oils for a Better Night’s Sleep
Best Essential Oils for Sleep A good night’s sleep is critical for general health and well-being, yet it may be difficult to get. Fortunately, essential oils may assist. They have been used for ages to promote health and well-being. Fortunately,...
LSG has a Newsletter!
LSG has a newsletter?! Hell yeah, we do. LSG just launched a LinkedIn newsletter called Page 1: SEO Research & Tips. This newsletter will be a gold mine for SEOs, stakeholders, and anyone looking for fresh SEO research and organic...
How to Start a Podcast on Spotify for Free
If you're reading this, you've likely found a topic you could talk about for hours — and now you're ready to launch a podcast. The good news: Spotify is becoming a go-to destination for podcasts. In 2021, Spotify listeners spent...
The 11 Best Dentist Websites of 2022 (+Takeaway Tips)
I’m overdue for a dentist appointment. Worse, I need to find a new dentist. Long story short: I’ve spent a lot of time looking through dentist websites over the last two weeks, and truth be told, I’d be lying if...
The 5 Best Cities for Black Entrepreneurs
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side...
20 Secrets to Boost Your Facebook Organic Reach
Facebook organic reach is down. Way down. In the past, posting a link on your Facebook or Instagram page could drive hundreds of clicks. Not anymore. Social media referrals have stagnated at around 5 percent of all traffic for years. The...

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