Core Web Vitals are everywhere in the SEO news these days. We’ve known for years that slower website loading results in conversion loss, and that it impacts ranking, but now we have three metrics to focus on: Cumulative Layout Shift, Largest Contentful Paint, and First Input Delay. For businesses with physical locations, location pages tend…
How HubSpot Helps Users Prepare for Google’s Core Web Vitals
It’s no secret that poor user experience (UX) isn’t going to keep your customers and target audience coming back to your website. Poor UX also negatively impacts your ability to rank on Google’s search engine results page (SERP). To ensure your website has delightful UX for your visitors as well as one that meets Google’s…
MozCon Virtual 2021 Interview Series: Dr. Pete Meyers
In our last interview before the show, we talked with Dr. Pete about 2020, the trends he’s seeing in the SERPs, and what makes competitive analysis effective.
How to Use Twitter Advanced Search to Drive 100% More Leads
There are 69.3 million U.S.-based users active on Twitter, meaning it’s a platform full of potential when it comes to lead generation within the states. Unfortunately, it can be hard to know how to find leads effectively on Twitter—unless you know how to use Twitter’s advanced search queries. That’s why I’m going to tell you…
Need help with WordPress? 10 tips to avoid common mistakes
WordPress, as a CMS, is great for people who are just starting with their first website. It doesn’t require users to write code, it’s SEO-friendly and easy to manage. Still, there are a few mistakes many beginners make with WordPress, and some that more experienced WordPress users make too. That’s why it’s time I shared…
How to Write Copy That Sells (Anything): 102 Tips & Examples
Let’s get one thing straight: If it’s not selling something, it’s not copy. Any word or phrase you put in front of your audience sells some form of information at some form of a price to your readers, whether that’s their trust, time, effort, attention, clicks, or actual dollars. This means that all of your copy—your home…
Mirror Trading International Investors To Report Loss Of BTC
It has been discovered that a total of 8,000 bitcoins belonging to Mirror Trading International (MTI) have been traced, with an additional 29,000 bitcoins potentially facing a similar fate in the near future. The traceable coins, which are worth at more than $280 million (4 billion rand), mark a potential breakthrough for MTI investors who…
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5 Successful Email Marketing Strategies for Black-Owned Businesses [+ Examples]
Welcome to <em>Breaking the Blueprint</em> — a new blog series that dives into the unique business challenges and opportunities of Black business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. We live in…