Qualities of the Qualified Handyman Many household issues can be resolved by hiring a handyman who has received proper training and certification. Whether it’s painting or repairing gutters or a dryer, Handymen can do it. Not only can they help...
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Machine Learning, Webinars
How to Think About Your Internal SEO Toolset
For those that missed the live webinar on February 10th, 2022, the following is a recording and a summary of the interview given by Jess Peck, Technical SEO & Machine Learning Engineer at Local SEO Guide and Clearscope’s co-founder Bernard...
Facebook Ads
Mastering Facebook Ads In 2022 Through Incrementality
There are many resources out there telling you how to optimize your Facebook ads to scale your business’s growth. And while I’m sure they can help in some aspects, you’re probably optimizing your campaigns based on the wrong metrics. In...
Audience Research, awards, business strategy, Content Marketing, content strategy, Ecommerce, engagement, financial decision making, grow business, millennial mom, online purchasing, small business, Social Media
How to Tell A Brand Story With Your Data
“Impactful brand storytelling is about how to look your audience in the eye, digitally.” -Amelia Veale We couldn’t agree more with Ms. Veale. You tell a better brand story when you see, really see, your audience. To meet your audience...
Google, Google Maps, Google My Business
73+ Instagram Story Ideas to Keep Your Followers Coming Back
Not only are one-third of the most viewed Stories from businesses, but also, according to Rival IQ the top 25% most active brands publish Instagram Stories at least 17 times a month. That means that 1) Instagram Stories are important...
Google, Google Maps, Google My Business
How the Facebook Algorithm Works in 2022 and How to Make it Work for You
The Facebook algorithm. Whether you love it or hate it, you’ve got to understand it to be successful in marketing your business on the world’s largest social network. The average organic Facebook Page post sees just 0.07% engagement. To bump...
Copywriting, How To
How To Find The Best Keywords And Categories
How to Find the Best Keywords and Categories How to Find the Best Keywords and Categories: As a self-publisher, you are responsible for categorizing your book correctly. Your book will die if you put it in the wrong category. But...
Uncategorized
Google Maps Spam-Reporting System: the Toilet That Flushes 60% of the Time (on a Good Day)
In the past couple of years, I’ve heard many local SEOs and a few hands-on business owners make a comment to the effect of, “Google Maps doesn’t approve anti-spam edits anymore.” There’s more than grain of truth to that. Google...
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