One of the first things you notice about Google Maps and the rest of the local search zoo is that usually there’s no single, isolated reason one business outranks another. Rather, all kinds of factors come into play: some obvious, some less obvious, lots of maybes, and some that probably nobody knows about. But I’d…
![What is Comparative Advertising? [+ Examples]](https://localseoresources.com/wp-content/uploads/https://no-cache.hubspot.com/cta/default/53/da1bfbbd-7ee9-4bf1-89d1-6d7a833deb08.png)
What is Comparative Advertising? [+ Examples]
Advertising is the process of creating messages that raise awareness of your brand. These messages can have various purposes like attracting potential customers, promoting upcoming sales, and introducing new products to market. Most advertisements center around one business, but a unique type, called comparative advertising, centers around two. When done right, comparative ads can successfully convince…
How to Edit Videos
If you produce video content, you need to do everything in your power to stand out. Understanding how to edit videos can help you look more professional and increase the efficacy of your video content. In this guide, I’ll break down the steps you need to take to produce the best video content and get…
Rich results for products with Schema.org structured data
You see them in search results a lot: product listings with added metadata, like price, availability, reviews, and specifications. However, not every site offering the same product has the same rich results or rich snippets. This could have two reasons. One, Google doesn’t deem the site important enough to show additional metadata. Or two, the…
Experiment: Do LinkedIn Posts With Links Get Less Engagement and Reach?
We’re not talking about broems or posts that bait engagement. You’ve seen them. The ones that ask people to respond to a poll with different reactions. Look, they were kind of clever at first, but people are getting tired of them. The social media team at Hootsuite uses posts without links to ask questions and…
CBD Infused Foods – Health Professionals and Researchers Debate
The use of CBD infused foods is a subject of debate among health professionals and researchers. Despite the lack of peer-reviewed scientific evidence that the products contain effective anti-inflammatory properties after baking, their use in foods is a common practice. Many do say that a reduction in anxiety occurs, and that is also a benefit…
6 Ways to Bring Empathy Into Your Marketing Strategy (in 2021 and Beyond)
Posted by Nadya_Khoja The events of 2020 have shown us just how important empathetic marketing is for businesses both large and small. The world has changed and businesses need to adapt to the new needs of their customers if they want to grow. The best way to do that is through empathy. What is empathetic…
Content is King…But Why? Here is a Data-Driven Answer
Tired of hearing “content is king?” It’s a phrase that makes most marketers roll their eyes. Does it still ring true? If so, why is content still so important? Where Did the Phrase ‘Content is King’ Come From? In 1996, Bill Gates wrote an essay that changed the course of digital marketing. Titled “Content is…